ABOUT ALEX NOBLEAlex’s work is as broad in practice as it is in scope across a multitude of areas in the creative industries. Establishing himself as an accomplished artists and fashion designer he has collaborated with everyone from MTV, Cirque Du Soleil, Diesel to Selfridges. Noble’s fashion career began in the music industry when he was first picked up by the likes of Nicola Formichetti for VOGUE and Dazed & Confused, which has now seen him work with mega stars like Lady Gaga, Florence Welsh, Kylie Minogue and super brands like Thierry Mugler and Diesel creating couture pieces for stage, music videos and advertising campaigns.Alongside commercial commissions Alex continues to work on his personal body of artwork and films which are exhibited internationally, collaborate with other artists for performance and publication, and continues to develop concepts from the written word to architectural conceptual explorations.ABOUT E.M.G INITIATIVEFounded by London based designer and visual artist Alex Noble, EMG is set to become a pioneer of inventive sustainability through ethical fashion design in the higher end of the cultural market. By inviting designers to lend their waste and left over print fabrics from their studios in unique and unexpected ways EMG will to raise funds and awareness for a range of charities and causes including subjects impacting the fashion industry through producing unique and exclusive designs at pop-up boutiques and exhibitions.