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Alex Tom is a Amazon Customer Insights, Devices at Amazon. He possess expertise in social media, powerpoint, event planning, digital marketing, public speaking and 15 more skills.
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Sr. Customer Insights Manager, DevicesAmazon Sep 2024 - PresentSeattle, Wa, Us -
Customer Insights Manager, DevicesAmazon Feb 2022 - Sep 2024Seattle, Wa, Us
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Consumer Insights & Innovation Sr. AnalystFerrara Sep 2021 - Feb 2022Chicago, Illinois, Us• Conducted over 45 qualitative and quantitative studies annually to influence strategy on brand positioning, consumer segmentation, innovation, packaging design, and marketing• Identified key business questions and worked with cross-functional teams to develop research plans to effectively address insights needs • Developed questionnaires, programed surveys, analyzed data, and reported on key findings to provide actionable recommendations for stakeholders• Managed relationships with external market research agencies to conduct projects by executing communications, overseeing project setup, and ensuring deliverables meet business objectives• Created data manipulation tools for quarterly reporting of syndicated IRI and NPD data to track brand growth and KPIs -
Consumer Insights & Innovation AnalystFerrara Nov 2019 - Sep 2021Chicago, Illinois, Us
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Consumer Insights AnalystHalo Top Creamery May 2019 - Nov 2019Manhattan Beach, California, Us• Utilize syndicated scan and panel data to analyze trends and develop reports to influence sales strategy• Manage the analytics for over 60 accounts across grocery, convenience, and drug stores• Develop Excel tools for monthly reporting on Halo Top and competitor sales • Provide actionable reports on market trends and influencers in the category, such as the impact of private label on branded ice cream sales -
Custom Research AnalystDatassential Jan 2018 - May 2019Chicago, Illinois, Us• Worked with over 30 clients in CPG and foodservice industries to conduct quantitative and qualitative market research • Developed survey-based questionnaires and in-person discussion guides to understand market conditions and advise on clients’ key business objectives• Analyze survey data using various data manipulation tools, including Excel, SQL, SPSS, and Sawtooth• Design PowerPoints to effectively report on relevant findings to reach clients’ key business objectives• Develop Excel tools, such as menu simulated profit calculators and TURF analysis, to allow clients to manipulate data• Maintain consistent communication with clients to inform them of research progress -
Custom Research AssociateDatassential Jul 2016 - Jan 2018Chicago, Illinois, Us
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Strategic Marketing InternMedline Industries, Inc. Jun 2015 - Sep 2015Northfield, Il, Us• Worked directly under the CMO to develop seasonal marketing campaigns for Curad flu products involving paid digital advertisements on WebMD, search engine marketing and satellite media tours• Developed product stories for sales presentations to be used in line reviews with retail drug stores• Analyzed market data to determine effective retail strategies promotions and store placement of CPGs -
Marketing And Public Relations InternAdmitsee Jan 2015 - Apr 2015San Francisco, Ca, Us• Performed search engine optimization through keyword research to increase digital presence and conversion rates of AdmitSee website• Utilized search engine analytics and trends to develop effective pay-per-click advertising campaigns• Acted as an intermediate between AdmitSee and Northwestern students to recruit new members -
Marketing And Community Relations InternSga Youth & Family Services Jun 2014 - Aug 2014Chicago, Il, Us• Conducted qualitative consumer research through interviews, focus groups and surveys to determine effective marketing strategies for the Early Head Start program• Developed comprehensive Excel and Powerpoint reports to summarize consumer research• Enacted digital and print marketing campaigns to increase enrollment • Planned and delivered weekly lessons to low-income parents about child education, health and community resources -
Research Assistant In Cognitive Processes In Language And Communications LabNorthwestern University Psychology Department Sep 2013 - Jun 2014• Conducted psychology studies to correlate participant’s cognitive functions with their ability to perceive other’s thoughts through conversation based tasks• Analyzed data and worked with the advising professor and graduate students to derive a conclusion from the research
Alex Tom Skills
Alex Tom Education Details
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Northwestern UniversityIntegrated Marketing Certificate -
Menlo High SchoolHigh School
Frequently Asked Questions about Alex Tom
What company does Alex Tom work for?
Alex Tom works for Amazon
What is Alex Tom's role at the current company?
Alex Tom's current role is Amazon Customer Insights, Devices.
What is Alex Tom's email address?
Alex Tom's email address is al****@****usa.com
What is Alex Tom's direct phone number?
Alex Tom's direct phone number is +131265*****
What schools did Alex Tom attend?
Alex Tom attended Northwestern University, Menlo High School.
What are some of Alex Tom's interests?
Alex Tom has interest in Animal Welfare, Children, Education.
What skills is Alex Tom known for?
Alex Tom has skills like Social Media, Powerpoint, Event Planning, Digital Marketing, Public Speaking, Microsoft Office, Microsoft Excel, Research, Consumer Research, Search Engine Optimization, Social Media Marketing, Data Analysis.
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