Alex Tom Email & Phone Number

Seattle, WA, US

Seattle, WA, US

Chicago, Illinois, US

• Conducted over 45 qualitative and quantitative studies annually to influence strategy on brand positioning, consumer segmentation, innovation, packaging design, and marketing
• Identified key business questions and worked with cross-functional teams to develop research plans to effectively address insights needs
• Developed questionnaires, programed surveys, analyzed data, and reported on key findings to provide actionable recommendations for stakeholders
• Managed relationships with external market research agencies to conduct projects by executing communications, overseeing project setup, and ensuring deliverables meet business objectives
• Created data manipulation tools for quarterly reporting of syndicated IRI and NPD data to track brand growth and KPIs

Chicago, Illinois, US

Manhattan Beach, California, US

• Utilize syndicated scan and panel data to analyze trends and develop reports to influence sales strategy
• Manage the analytics for over 60 accounts across grocery, convenience, and drug stores
• Develop Excel tools for monthly reporting on Halo Top and competitor sales
• Provide actionable reports on market trends and influencers in the category, such as the impact of private label on branded ice cream sales

Chicago, Illinois, US

• Worked with over 30 clients in CPG and foodservice industries to conduct quantitative and qualitative market research
• Developed survey-based questionnaires and in-person discussion guides to understand market conditions and advise on clients’ key business objectives
• Analyze survey data using various data manipulation tools, including Excel, SQL, SPSS, and Sawtooth
• Design PowerPoints to effectively report on relevant findings to reach clients’ key business objectives
• Develop Excel tools, such as menu simulated profit calculators and TURF analysis, to allow clients to manipulate data
• Maintain consistent communication with clients to inform them of research progress

Chicago, Illinois, US

Northfield, IL, US

• Worked directly under the CMO to develop seasonal marketing campaigns for Curad flu products involving paid digital advertisements on WebMD, search engine marketing and satellite media tours
• Developed product stories for sales presentations to be used in line reviews with retail drug stores
• Analyzed market data to determine effective retail strategies promotions and store placement of CPGs

San Francisco, CA, US

• Performed search engine optimization through keyword research to increase digital presence and conversion rates of AdmitSee website
• Utilized search engine analytics and trends to develop effective pay-per-click advertising campaigns
• Acted as an intermediate between AdmitSee and Northwestern students to recruit new members

Chicago, IL, US

• Conducted qualitative consumer research through interviews, focus groups and surveys to determine effective marketing strategies for the Early Head Start program
• Developed comprehensive Excel and Powerpoint reports to summarize consumer research
• Enacted digital and print marketing campaigns to increase enrollment
• Planned and delivered weekly lessons to low-income parents about child education, health and community resources

• Conducted psychology studies to correlate participant’s cognitive functions with their ability to perceive other’s thoughts through conversation based tasks
• Analyzed data and worked with the advising professor and graduate students to derive a conclusion from the research

Bachelor Of Science In Education And Social Policy, Learning And Organizational Change, Psychology, Integrated Marketing Certificate

High School