With over eight years of experience as a marketing consultant and agency leader, I have developed a passion for leveraging artificial intelligence (AI) to create data-driven marketing solutions for clients across various industries. As a Senior Partner at Datasign Marketing and President of Canadian operations, I am responsible for overseeing the delivery of full-circle digital marketing and web design services, including CRM, marketing automation, analysis, and attribution.I have a strong background in IT and data, as well as a keen interest in communication technologies, social marketing, and management. I also have significant experience in creative directions, such as photography, video, and storytelling, and I am a classically trained musician and composer. I enjoy learning new skills and gaining expertise in different subjects, and I pride myself on being a versatile and adaptable professional who can share knowledge in an accessible way. My goal is to make AI marketing available and affordable to businesses that want to grow and succeed in the digital age.
Varibase
View- Website:
- varibase.com
- Employees:
- 10
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Director, Marketing And InnovationVaribaseMontreal, Qc, Ca -
Senior PartnerDatasign Marketing Jun 2023 - PresentChicago, Il, UsWith AI applications starting to impact every industry, it's the perfect time to leverage AI for marketing and, with the baggage of experiences I have had, the logical course of action is to make it available through consulting and as an agency.I have partnered as Senior Partner in Datasign Marketing, and President of Canadian operations, joining with a great visual designer in Chicago, who also specializes in content creation, SEO, and leveraging data to open an agency office in Montreal offering full-circle digital marketing and web design services including, of course, CRM, marketing automation, analysis and attribution,From auditing and consulting on marketing, to execution of complex campaigns, through a network of top-class specialists; relationships formed over 20 years, I am happy to say, there is no marketing challenge we can't undertake. I look forward to being put to the test. -
PresidentComhrá Jan 2015 - PresentI love working toward making the Irish language available affordably to people who want to learn in Montreal. I organize classes and events, along with other like-minded people. Let me know if you're looking for resources or just want to practice your Irish.Agus, má tá Gaeilge líofa agat, cuir teachtaireacht orm. Ba bhreá liom caint leat faoi cúrsaí atá ar siúl againn, más maith leat bheith páirteach iontú.
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AdministrateurMarketing Numérique Québec Aug 2022 - Aug 2023Le marketing numérique au Québec c'est un grand sujet, mais dedans il y'a beaucoup de petits sujets, des détails et des questions très intéressantes. Avec Éric Azara, on s'est donné le défi de découvrir les tendances du marché du marketing numérique Québécois, un sondage à la fois. -
Director, Marketing And InnovationVaribase Aug 2022 - Jun 2023Montreal, Qc, Ca -
Director Of ItGroupe 3Dm Feb 2021 - Aug 2022Pointe-Claire, Quebec, CaI am an IT-focused builder. I like to start from scratch and build infrastructure, systems, processes that facilitate daily operations, provide business intelligence and connect marketing to results. In this position I created the specifications for a new WMS and TMS system, replacing the in-house system. I also was responsible for planning stages, dividing the work and specifying contents of two-week sprints for the whole project, then leading the IT teams that worked on the development of the two systems, one internal team and one external team located in Ukraine. -
Director Of TechnologyVaribase Nov 2015 - Feb 2021Montreal, Qc, CaDirector of Technology for one of the best rated relational marketing agencies; a highly technological answer to using CRM data for personalized marketing and building solid relationships with customers.Along the way I have the chance to practice what I preach about data warehouses and business intelligence, working with exciting new technology for reporting, BI and forecasting. -
ConsultantAlex Nuta 2009 - Feb 2021As IT consultant, with specialization in direct marketing, I've helped customers streamline database operations, implement appropriate server and connectivity strategies customized to their needs and budgets.In the process I learned a lot about running a business and the general and financial management that comes with any business operation.In 2017 I branched out into photography and video, and it has been a lot of fun to put together the materials to use in subsequent marketing campaigns.
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Director Of TechnologyJack Russell Apr 2016 - Nov 2017Paris, FrI manage high-tech infrastructure for business analysis, data warehouse and completely customized email campaign generation platforms. Data-driven is the way to go. -
Director Of TechnologyGroup 3Dm Apr 2013 - Oct 2015Finally, at the end of the marketing / sales cycle is fulfillment. This is the last piece of the long chain spanning everything from imagining a strategy and creative direction, all the way to putting the final product in the hands of a customer.I took this position in part because I wanted to understand this final link in the chain, and in part because I believe that all the technological tools that make marketing possible must all be brought together here, on the packing floor, making sure that customers get the product they were sold on by everything that's come before. It's also a crucial step because here is where the actionable intelligence resides, where purchasing habits are ultimately confirmed, having been converted into trackable sales.Business intelligence systems and analytics created at this post-order stage, linked with the systems at the creative or strategic stage are the ultimate source of knowledge and understanding of a customer, not just along broad segments, but individually.I'm looking forward to what I consider to be the final challenge in "The Story of Marketing"
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Director Of TechnologyVaribase Mar 2009 - Apr 2013Montreal, Qc, CaVaribase is a highly technological Relational Marketing Agency. As Director of Technology, my responsibilities included ensuring that the IT infrastructure is solid, including networks, encryption systems and variable data production systems. Along with the France team, I participated in or managed R&D projects, maintained a technology watch for personalized communication tools and methods and participated actively in the brainstorming, design and implementation of strategic marketing campaigns.I came to Varibase to understand the entire marketing campaign cycle from inception through to production.I was now able to understand data-based marketing strategy, write variable copy, analyze data, segmentation and profiling, social media, program variable applications, design, install and manage the systems that operate the variable applications, create event-driven marketing responses and, thanks to my previous experience, perform any data management, printing, finishing, and postal preparation as well as variable email, web site programming and evaluate website ergonomics, all while constantly calculating ROI and response rates.I really believe that the future of marketing is relational and social, and understanding the entire chain from marketing strategy to delivery really helps me be perfectly confident throughout the whole process. -
Data Operations ManagerContech Evenements Nov 2008 - Mar 2009Montréal, Québec, CaI had the privilege of working with a very dynamic team in an event-driven business led by an exceptional manager. Setting up a CRM system, with all the database work that entails, working with state of the art educational equipment and software were some of the exciting challenges at Contech. -
Digital Operations ManagerTranscontinental Sep 2003 - Oct 2008Montreal, Quebec, CaFirst as Data Operations Manager, creating a data department to process mailing lists and address correction services, then as Digital Operations manager, I was in charge of designing, developing and managing new print on demand and digital print services from scratch, eventually creating a new business unit: Transcontinental Direct Digital.It's been the best experience possible to do market research, draw up a business plan, and sell it to a print company reluctant at first to believe in the power of digital print. I left Transcontinental with a real feeling of accomplishment, and left behind a solid team that can get the job done. -
Data Department ManagerDistribution Directe 2000 - 2002Manage resources and technology for an IT department tasked to direct marketing operations. From job scheduling to quality control and from on the job training to new technology development, the Data Department operations were my responsibility.I started as a database technician, then was promoted to managing the data team 6 months later.
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It TechnicianCossette 1999 - 2000Quebec City, Quebec, CaGeneral troubleshooting and maintenance for a fleet of around 400 computer systems, alongside two other technicians. Also responsible for networks, some servers and patching Y2K vulnerabilities.In this role, thanks in part to my good grasp of databases and statistics, I participated in the creation of one of the first Internet Ad Rotator servers for banner ads. Sorry everybody.
Alex Nuta Education Details
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Concordia UniversityMis -
Cegep - John Abbott CollegeComputer Science -
Conservatoire De Musique De MontréalPercussion -
Ecole Secondaire Joseph François PerreaultMusic Specialization
Frequently Asked Questions about Alex Nuta
What company does Alex Nuta work for?
Alex Nuta works for Varibase
What is Alex Nuta's role at the current company?
Alex Nuta's current role is Director, Marketing and Innovation.
What schools did Alex Nuta attend?
Alex Nuta attended Concordia University, Cegep - John Abbott College, Conservatoire De Musique De Montréal, Ecole Secondaire Joseph François Perreault.
Who are Alex Nuta's colleagues?
Alex Nuta's colleagues are Marie Broudic, Guillaume Campéon, Ludovic Seguin, Lisa Toscano.
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