Product Marketing Leader with a decade of consulting experience. I specialize in defining competitive differentiation plans, crafting GTM strategies, and delivering market-specific solutions tailored to the unique needs of innovative SaaS businesses across North America, Europe, and the Middle East.Drawing from experience across four continents and fluency in English, French, and Polish, I bring unique cross-cultural insights to competitive intelligence analysis and market positioning.In addition to being one of Product Marketing Alliance’s founding members and CPMMs, I am a PRINCE2® Registered Practitioner and a Lean Six Sigma certification holder.Areas of expertise:Go-to-market Strategy • Product Launches • Customer and Market Research • Competitive Intelligence • Metrics and OKRs • Sales Enablement • Positioning and messaging • Data Storytelling • Cross-functional alignment • Qualitative Research • Quantitative Research • Market Analysis • Win-Loss Analysis • SWOT Analysis • Research Project Management: Design, Execution, Analysis, Reporting, Recommendations • Customer Journey Mapping • Customer Experience • Persona Creation and Development • Survey Research • Segmentation Analysis • Strategic Partnerships • Actionable Results • Actionable Recommendations
Listed skills include International Business Development, Start Up Environment, Start Ups, International Relations, and 65 others.