Alex Orson Email & Phone Number

Chapel Hill, Nc, Us

New York, New York, United States

In my current role at BBH, I act as Operations Lead and Head of Program Management for PSOne, the bespoke Publicis Groupe solution for The J.M. Smucker Company, across iconic American brands including Jif, Smucker’s, Café Bustelo, Dunkin at Home, Milk-Bone, Pup-Peroni, and Meow Mix. PSOne spans nine Publicis Groupe agencies and more than 300 team members. Responsible for negotiating annual retainer, building staff plan, managing profitability, and writing scope. Lead MSA amendment process and… Show more In my current role at BBH, I act as Operations Lead and Head of Program Management for PSOne, the bespoke Publicis Groupe solution for The J.M. Smucker Company, across iconic American brands including Jif, Smucker’s, Café Bustelo, Dunkin at Home, Milk-Bone, Pup-Peroni, and Meow Mix. PSOne spans nine Publicis Groupe agencies and more than 300 team members. Responsible for negotiating annual retainer, building staff plan, managing profitability, and writing scope. Lead MSA amendment process and team compliance. Responsible for bringing in organic growth; 60% increase in revenue YOY. Manage the divestiture and acquisition of brands from the portfolio. Build strong internal agency leadership relationships as well as client relationships with CMO, Business Unit Leads, and Procurement. Mentor and manage team of eight project managers. Show less

New York, United States

See above. Transferred with the role to BBH in January 2023.

New York, New York, United States

Promoted to Group Director after 2 years.

New York, New York, United States

Only member of incumbent agency to transition with The J.M. Smucker business to a New York-based Publicis Groupe bespoke multi-agency solution. Acted as PM lead for Consumer and Coffee business units overseeing 360 campaigns for iconic brands including Jif, Smucker’s, Folgers and Cafe Bustelo. Coordinated multiple agency teams successfully to deliver outstanding client satisfaction.

Chicago, Illinois, United States

Less than 2 years after switching careers to Project Management, I was promoted to Program Manager and given the lead role over the agency's newest client, The J.M. Smucker Company, which I continue to work on to this day. Developed and implemented tailored account processes including scoping, margin/burn tracking, forecasting, status reporting and invoicing. Spearheaded agile transformation for internal team and clients including agile and JIRA training for more than 50 people, customized… Show more Less than 2 years after switching careers to Project Management, I was promoted to Program Manager and given the lead role over the agency's newest client, The J.M. Smucker Company, which I continue to work on to this day. Developed and implemented tailored account processes including scoping, margin/burn tracking, forecasting, status reporting and invoicing. Spearheaded agile transformation for internal team and clients including agile and JIRA training for more than 50 people, customized marketing/creative scrum process, and ongoing process improvements. Show less

Chicago, Illinois, United States

Acted as hybrid client services and project management day-to-day contact for accounts in the insurance and CPG space. Managed variety of projects including digital experiences, content creation, video production, client new business opportunities and special projects. Oversaw website and app projects through all stages of agile lifecycle.

Chicago, Illinois, United States

Led the day-to-day global social operations for a leading mobile device client. Managed the social aspects of global product launches, ensuring a cohesive and effective social media strategy.

Chicago, Illinois, United States

Led the strategy and client service for the Hilton Worldwide social media portfolio with a budget of over $2 million. Executed campaigns and initiatives in multiple countries, including the United Kingdom, Italy, Turkey, Australia, Japan, and China.

Provided strategic social and digital leadership to a variety of CPG clients.

Responsible for overall brand strategy for Sears website, ManageMyHome.com, a consumer education tool and a resource for Sears Holdings employees.

Chicago, Illinois, United States

Responsible for building online brand for Hyatt’s two new brands, Hyatt Place and Hyatt Summerfield Suites. Managed and accounted for $1 million e-commerce budget.

Hoffman Estates, Illinois, United States

Led brand marketing for 3,900 Claire’s Stores worldwide including advertising, public relations and web.

Elburn, Illinois, United States

Acted as one-person marketing department taking on all functions from trade show execution and public relations to creative development and website development.

Naperville, Illinois, United States