Alexandra Pém Email & Phone Number

Gothenburg, SE

Remote

• Created and managed content in Sitecore for the local market website
• Researched/ created visuals for website and marketing emails.
• Created DM emails in the company CRM (including text composition and creating on-brand visuals) incorporating them into leads lists tied to various marketing campaigns
• Performed keyword research
• Participated in migrating data to a new Marketing hub
• Tasks involving a bespoke asset management system

Remote

• Developed and implemented the attract and convert phases, and market automation of the customer journey in Hubspot, thus generating new leads.
• Provided educational material and successfully trained marketers at international business unites up to user level in the company Content Management System, Sitecore
• Created digital content and curated material to engage existing customers or attract new ones on the company blog and social media.
• Provided regular technical support to business units regarding the company content management system.
• Produced and curated digital content for the company blog and social platforms to engage existing and new customers strengthening the brand.
• Built web content to promote product pages to funnel into the sales journey.

Gothenburg, Sweden

• Produced search engine optimised content building on feedback from Hubspot analytics
• Designed and executed digital content aligned with brand guidelines and UX. This includes for example copywriting for blog and social media, visual ID, graphic assets, publications and booklets, images
• Translated original material from other languages (Swedish and Norwegian into English)
• Managed multiple, simultaneous projects from start to finish
• Developed market automation workflows to aid feeding in customer engagement to the sales journey
• Produced educational material for the company CMS

Vastra Gotaland County, Sweden

• Functional testing and reporting on the progress of the different builds of the company bespoke content management system.
• Product database management
• Produced search engine optimised web content.
• Created and managed various digital assets: image, video, and text closely aligned with Google analytics results.
• Contributed in international marketing campaigns working closely with other departments across the globe.
• Supported local and international market units in the content management system.

Gothenburg, Sweden

• Conducted telephone interviews to gather market data
• Evaluated and managed survey results and reported data back to product owners
• Translated surveys and responses
• Responsible for markets such as Hungary, UK and Ireland

Godalming, United Kingdom

• Supported the company's business communication packages with designing and producing web and print material, including large format print, film, photography, branding and logo design.
• Oversaw projects from start to finish, keeping direct contact with customers and suppliers alike
• Managed multiple projects in both close collaboration with directors or as individual assignments

Chertsey, United Kingdom

Designing and preparing game manuals for print, supply European local markets with master template, technical support to local markets, direct communication with third party, coordination of English and European manual production from first steps to final approvals and send-offs

Arts And Art History

Graphic Designer, Graphic Design