Alex Phennah Email & Phone Number

London, GB

London Area, United Kingdom

Responsible for leading the marketing operations project management office (PMO)- Leading and supporting projects across marketing/representing - Supporting the PMO team to have an impact on all projects/work management- Representing marketing on cross-functional, business-critical projects including acquisition integration- Leveraging PRINCE2Agile.

London, England, United Kingdom

• Responsible for Project Management delivery for the Digital Marketing department within Central Marketing function.
• Leading projects within the department across planning, execution, delivery and review
• Stand up squads for any non-BAU requests coming into the department
• Introduced PRINCE2 & Agile methodologies, cadences and rituals - championing Agile rituals across the business
• Central contact for all acquired company integration projects for Marketing function (data management, ways of working/GTM tactics, MarTech toolset integration / sunset / addition)

London, England, United Kingdom

• Continued with many of the facets of supporting the Bureau van Dijk brand, also took on additional responsibilities following the re-organisation, these included:
• Supporting the operational management and data integrity of a Marketo instance with millions of contacts around the globe, providing support to 25+ active users.
• Supported more Organisational Units (LoBs) GTM plans through paid media (search and social)
• Product Owner of an ESPP (Sitecore EXM), with managed sunset and transfer of marketing automation campaigns over to Marketo
• Responsible for GDPR / CCPA etc. data integrity and deletion / access requests for Moody's Analytics Marketing Systems

London, United Kingdom

• Oversee the global paid search activity for Bureau van Dijk, with annual spend of circa £600,000 across Google Ads, Bing and Yandex with a YoY increase of 20% achieved in 2020
• Led implementation projects across the Mar-tech stack, utilising effective communication skills to achieve stakeholder buy in across the Bureau van Dijk line of business and within Moody’s Analytics
• Implemented innovative training materials to facilitate colleague development, streamlining teamwork
• Introduced a new email sending platform (ESP) transforming deliverability and the design of emails into a system that is now ready to introduce automation from triggered events on the website

London, United Kingdom

• Managed the marketing team activity of a £140k budget, reducing costs by bringing activities in-house utilising subject matter experts and reducing reliance on external agencies
• Directed marketing channels through content development, events, and ABM
• Established cross-functional working groups working on company-wide OKR missions
• Successfully managed external agencies across sales enablement, design, PR and more to improve stakeholder relations, gaining positive feedback from senior leadership

London, United Kingdom

• Delivered outstanding campaigns for clients, improving reach, lead generation and lead quality
• Exceeded client objectives by utilising innovative techniques, such as ABM tactics, utilising intent data, and personality profiling to inform how direct communication should be structured
• Provided engaging presentations, turning data into information providing actionable outcomes
• Improved working relationships with vendors and suppliers to improve collaboration, benefitting clients

London, United Kingdom

• Managed and engaged in organic/paid search & social media marketing campaigns resulting in record inbound leads from these channels
• Worked closely with the inbound sales team to close the loop on lead quality, and implementing new lead generation tactics (live chat) resulting in improved lead quality
• Implemented Social Selling programme, training sales teams how to use LinkedIn appropriately and delivering more content for them to utilise to find, nurture and engage prospects
• Supported the Product team with marketing insights at different phases of product development
• Led content management of multiple websites across the brand, supporting the record inbound enquiries, customer retention, and a reduction in customer queries through self-service

Cheshire

• Co-led the Marketing, PR & Communications Department and led the Communications team, implementing new measurement and reporting to measure RoI
• Created, planned and executed £100k+ Marketing campaigns
• Managed all digital content including re-development of website to improve user experience, utilising eye tracking research, quantitative and qualitative research with the intended audiences
• Delivered demand generation and brand awareness campaigns across on- and off-line channels
• Exceeded expectations for student recruitment by improving campaigns and student engagement, updating content to ensure accurate information dissemination

Cheshire

• Delivered strategy development and engagement of stakeholder audiences with owned media channels to drive student numbers, promote apprenticeship programmes and recruit new employers onto training programmes
• Multi-skilled input and project management of on- and off-line projects such as app development, partner projects, internal branding, and website content development
• Managed significant events, including awards and graduation ceremonies with 300+ attendees
• Developed and delivered a Digital Marketing & Social Media course for small businesses, and acted as a guest speaker across the College to give insight into working in Digital Marketing
• Grew organic followings across social media platforms by 50% YoY

Chester, United Kingdom

• Developed marketing plans and execution for multiple brands across publishing, an awards program, educational materials and project managing production and marketing of an app
• Controlled all aspects of marketing, tactics utilised include social media, digital, direct mail, integrated sales and marketing campaigns and CRM development

• Spearheaded development and growth of a cosmetic dentistry practice.
• Completed a business and brand audit to focus on customer engagement & implemented several key changes

• Co-ordinated all marketing, brand & PR activities for Best Companies
• Ensured successful event planning and management of Sunday Times’ events and a £1.8m interactive learning venue

• Managed events, client pitches and translating creative briefs for clients
• Event staff management duties at venues across the UK for clients such as Kia, Bentley and Peugeot
• Managed event resourcing for Best Companies (sister company)

• Operational Support Co-ordinator, July 2006 – July 2007 (then seconded - see role below) December 2007 –July 2008
• Responsible for managing all process and procedures for customer contact teams, including process review / improvement using Six Sigma methodology
• Business Change rollout management
• Technical and process communication across all customer contact teams, liaising with IT
• Disaster Recovery representative for the sales and service teams
• Fault / incident management and technical query investigationsInternal Communications Co-ordinator, July 2007 – December 2008

Bachelor Of Science (Bsc), Psychology With Counselling, Upper Second Class

Exploring the human condition with a view to leverage this knowledge in curating effective, engaging relationships with audiences within.

Digital Marketing Planning Award, Merit