Alex Philippou Email & Phone Number

Alex is an innovative, results-driven strategy professional with over 10 years of experience in financial services and consulting.At ANZ Bank, Alex delivers multi-product and multi-channel customer engagement, acquisition, and retention strategies. He has end-to-end experience, having successfully taken multiple marketing campaigns from ideation to execution and review, including defining key metrics and building advanced analytics to track, test, and learn. Alex has also worked in Group Risk, focusing on financial crime risk identification and assessment across retail and institutional banking products. He brings extensive experience in analysing information, formulating and testing hypotheses, and developing and communicating recommendations to both internal and external stakeholders. In addition, Alex possesses strong data analysis and visualisation skills, with hands-on experience using SQL. Currently, he leads a multi-disciplinary team of 20.Before ANZ Bank, Alex worked for organisations such as PwC and Accenture. At PwC, Alex led the development of market entry and growth strategies for public and private sector clients looking to invest in the Asia Pacific. His focus areas included business casing and investment strategy, business structuring, tax, legal, and regulatory compliance, market and customer identification and targeting strategy, and product creation and adaptation strategy. At Accenture, Alex worked on large-scale technology transformation projects, with a focus on business process enhancement, technology architecture strategy and mapping, digitisation of non-digital products, services, and operations, and UX design and development.Alex’s diverse background showcases his proficiency in strategy development, data analysis, and project management, making him a valuable asset in the financial services and consulting sectors.