Alex is from Malaysia with 20 years of experience in integrated marketing and 15 years of work experience in China. From a simple creative person to a current creative marketer, Alex has unique market insights and rich digital marketing experience, and is good at developing marketing brand strategy to every specific implementation link of creative concepts. At the beginning of 2007, he departed from Ogilvy & Mather, Malaysia to Beijing, China, as the creative director of Agenda Digital Company, and then joined a French 4A advertising agency as the creative group director and head of digital marketing in China.3 years after, he joined Phluency Interactive (BlueFocus network) as President and Chief Creative Officer, and his team merged into BlueDigital in 2013. Alex left BlueDigital after serving for 7 years, and now lives in Guangzhou, China, as a creative consultant.Alex was honored as Malaysian top 10 outstanding creative youth by The One Academy in 2015. The teams he has worked are extraordinary in 2014 and won a total of 35 international and local awards. Such as Volkswagen Child Safety China Campaign achieved the top 50 of the best PR case at Global Sabre Awards 2014 aswell as the winner of cause marketing in Sabre Awards Asia Pacific 2014. Jaguar “Let the Future Shine” viral campaign takes first prize in Gold at PR week Awards Asia 2014 and a Gold at China Jinwang Awards. Dettol “Happy Germs New Year” is the winner of Sabre Awards Asia Pacific 2014. Alex is active in participating as awards jury as well, such as Oneshow, Spike Asia, China 4A, Longxi awards, Crystal awards and etc.My Working Principles• Believe in “Brand is everything”• Creative business idea that able to catch, connect and close• Understanding well the Z generation & how to communicate with them• Leadership – TEAM is the way to lead (Together Everyone Achieve More)• Great idea is worthless without polished execution• Think outside before think inside• Imagination is knowledge, it’s how you connect things