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Alex Pi is an experienced GM, Product Leader and Executive at Formlabs leading Formlabs' Ecomm, Product Marketing, and Experiential marketing functions. Prior to Formlabs, he has held multiple executive roles at Wayfair, including Chief Operations Officer for Wayfair’s Specialty Retail Brands (AllModern, Birch Lane, Joss & Main), Chief Merchandising and Customer Officer for Wayfair’s multi-billion dollar Home Improvement, and B2B businesses, Interim GM for Exclusive Brands, and Product Lead and GM for Search & Discovery, and Home Services. Prior to Wayfair, Alex spent 4+ years at McKinsey focused on projects in Retail and Industrial clients. Alex has also spent 7+ years in different multi-disciplinary engineering roles across Fare Collection, Semiconductors, and defense. Alex received an MBA from the Johnson Graduate School of Management at Cornell University (with distinction), and a BS and MS from MIT in Mechanical Engineering.
Formlabs
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Global Head Of Integrated MarketingFormlabs Apr 2024 - PresentSomerville, Ma, UsLeads following marketing functions for Formlabs• Ecomm / Digital Engineering, Product, and P&L • Marketing Technology and Automation • Product Marketing GTM, Product Launches• Demand Generation & Customer Marketing • Experiential, tradeshows, events, and physical interaction / presence• Special lead sources and new businesses -
Global Head Of Strategic MarketingFormlabs Apr 2022 - Aug 2024Somerville, Ma, UsLeads 3 marketing functions for Formlabs• Ecomm / Digital Engineering, Product, and P&L • Product Marketing GTM, Product Launches• Experiential, tradeshows, events, and physical interaction / presence -
Coo Specialty Retail Brands (Allmodern, Birch Lane, Joss & Main)Wayfair Jun 2021 - Apr 2022Boston, Ma, Us• Omni-Channel Operations, Supply Chain, Inventory Management, Forecasting & Replenishment. • Responsible for ensuring high availability, delivery speed and perfect order experience across all channels for Wayfair’s curated sites and assortment during COVID and beyond -
Head Of Home Improvement And B2B Merchandising & Customer ExperienceWayfair Mar 2017 - Aug 2021Boston, Ma, Us• Responsible for customer experience of Wayfair's growing Home Improvement and Wayfair Professional (B2B) offering. • Launched new businesses and grew businesses by over 3x (Revenue) over this period while scaling team from ~8 FTE to ~80 FTE• Accountable executive for Imagery, and "bundling" platform across Wayfair sites -
Head Of Exclusive Brands Operations & Eu Merchandising And Interim GmWayfair Sep 2016 - Oct 2017Boston, Ma, Us• Led global department of ~150 members of EU and US merchandisers• Led successful scaling of Wayfair's Exclusive Brands program• Drove product roadmap and features for scalable expansion of Exclusive Brands program -
Gm & Head Of Product - Search And DiscoveryWayfair Oct 2015 - Sep 2016Boston, Ma, Us• Product Owner for site Search, Discovery, and Navigation experience across Wayfair brands (i.e., search function, search results page)• Led team of 8 product managers + GM's with P&L responsibility for site features and programs. Includes MVP's of upholstery program, warranty and protection, "bundling" search algorithm and search results functionality, and flexible imagery preferences functionality across all platforms (with focus on mobile web), and Wayfair Home Services. -
Engagement ManagerMckinsey & Company Mar 2014 - Sep 2015Us• Led and worked in teams that analyzed strategic priorities, and launched transformations for Fortune 500 companies• Experienced in Retail, Industrials, and Technology sectors across Organizational Transformations, Operations, Strategy, and Marketing functions • Led trainings of new consultants, and recruiting (e.g., core faculty for new consultant training, curriculum development for associates transitioning to Engagement Managers) • Led initiative to accelerate development of new tools and approaches to solving client problems -
AssociateMckinsey & Company Sep 2011 - Feb 2014Us -
Senior Project EngineerTextron Systems Jan 2008 - Mar 2010Haslet, Texas, Us• Reduced schedule delays and cost overruns by more than 66% on $45M subcontract for munitions system by spearheading process improvements with all stakeholders and managing subcontractor team of ~10 individuals • Achieved critical government contract milestones by facilitating collaborative decision making process to address stakeholder needs for the advanced weapon system -
Systems EngineerAxcelis Technologies Jul 2005 - Jan 2008Beverly, Ma, Us• Improved production output of multiple product lines of semiconductor equipment by greater than 20% by improving product subsystems operations• Rolled out Ion Implanter system upgrades and throughput improvements by leading cross-functional development and testing teams of 5 individuals -
Project ManagerScheidt & Bachmann Usa Sep 2002 - Jul 2005Mönchengladbach, De• Executed multiple rollouts of smart card based fare systems of $10M-$100M in value by managing international teams of 3 individuals • Released industry wide Transit Fare Card Standard by chairing industry working group - "APTA S-UTFS-WP1-001-06 - Contactless Fare Media Data Format and Interface Standard"
Alexander Pi Skills
Alexander Pi Education Details
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Cornell Johnson Graduate School Of ManagementMba -
Massachusetts Institute Of TechnologyMechanical Engineering -
Massachusetts Institute Of TechnologyMechanical Engineering -
Hunter College High School
Frequently Asked Questions about Alexander Pi
What company does Alexander Pi work for?
Alexander Pi works for Formlabs
What is Alexander Pi's role at the current company?
Alexander Pi's current role is Global Head of Integrated Marketing at Formlabs, Marketing | E-Commerce | General Management | Leadership.
What is Alexander Pi's email address?
Alexander Pi's email address is ap****@****air.com
What is Alexander Pi's direct phone number?
Alexander Pi's direct phone number is (617) 532-6100 *****
What schools did Alexander Pi attend?
Alexander Pi attended Cornell Johnson Graduate School Of Management, Massachusetts Institute Of Technology, Massachusetts Institute Of Technology, Hunter College High School.
What skills is Alexander Pi known for?
Alexander Pi has skills like Project Management, Product Development, Strategy, Management Consulting, Management, Business Strategy, Strategic Planning, Financial Modeling, Cross Functional Team Leadership, Leadership, Engineering, Program Management.
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