Alexandra Lowe Proelss Email & Phone Number

Clermont-Ferrand, Auvergne, Fr

As a chief marketing officer having led through several successful transactions, I consult and advise VC & PE firms, CEOs, and executive teams to build and implement value-creation strategies across marketing, digital, and eCommerce. As a fractional CMO/ Interim President, I guide the development of a consumer-first strategy, mentor winning teams, and deliver results. Let’s break down walls and build momentum together measuring the right KPIs for possibility and accountability!Industry work: lifestyle brands, outdoor, education, marketplaces, baby, and health & wellness.Expertise: brand strategy, digital marketing, customer experience, content creation, go-to-market planning, AI implementation, business development, and P&L management.

Westmount, Quebec, Ca

Dorel Juvenile is an award-winning global family of baby brands (Maxi-Cosi, Safety1st, Tiny Love & more) that have led the way in innovation, safety, and developmental products for 40+ years. Led digital and consumer-first transformation building a data-informed customer experience from brand discovery to loyalty. Owned DTC P&L, and guided digital product + channel development, and marketing strategy, with a focus on North America and Europe.- Grew global eComm business to above industry average, increasing EBITDA $2.3M, and DTC sales + 69% YoY.- Developed global marketing strategy for a portfolio of brands with an LTV model. Increased Maxi-Cosi sales by $20M and rebranded OPP Cosco Kids attracting expansion to Amazon and Target.- Launched Connected Home Smart Nursery: 1 app, 6 products. (2022 CES Innovation Award Honoree)- Funded marketing investment with $800K savings by creating a global marketing & digital COE and collaborative market leadership teams that improved GTM by 60 days.

Jericho, Ny, Us

Alice’s Table is a new generation of entertainment, offering premium live-streaming events with a tangible flair. A former Shark Tank and Techstars company acquired by 1-800-Flowers in 2021 as an innovation incubator.Partnered with CEO on business transformation strategy. Led marketing, sales, digital product, and customer experience teams to rebrand, re-platform eCommerce site, and expand/elevate business.

Bentonville, Arkansas, Us

An acquisition company of Walmart, Shoes.com operates as a stand-alone business carrying over 400+ of the top footwear brands and supports the growth on the Walmart.com marketplace.Led Shoes.com vitality and growth on the Walmart.com marketplace. Reported to the CEO and oversaw business strategy, marketing, customer experience, and new business teams (15 people) and agencies (three partners) that optimized Shoes.com, increased profitability, and fueled Walmart.com's footwear business.

Charlestown, Ma, Us

Shoes.com is a leading eCommerce retailer helping every person find the best shoes through easy, accessible, expert-guided shopping.Led Shoes.com domain acquisition, brand strategy, and new identity development. Oversaw consumer marketing, seasonal planning, and partner programs (11 people) following the acquisition by Walmart US eCommerce.

Charlestown, Ma, Us

Hired as a customer-first executive in an aggressively evolving e-commerce business. Reported to the President / COO with the responsibility to develop a brand beyond transactions and build a marketing & creative team that produced integrated marketing campaigns. ShoeBuy was a subsidiary of IAC and was acquired by Walmart in 2017 as part of the longtail eCommerce strategy for Walmart.com and Jet.

Fairhaven, Ma, Us

Progressive executive in a high-growth family-owned business. Reported to the CEO, tasked to guide company strategy, develop marketing capabilities, enhance wholesale relationships, & drive DTC go-to-market process with new stores and replatformed website. Oversaw 8 people and 5 agencies that delivered +14% sales.

Waltham, Ma, Us

Responsible for Sperry's global lifestyle business (2013 Footwear Plus Brand of the Year.) Led cross-functional teams (ten people) and agencies (three partners) to deliver $200 million in sales growth and seven licensed category expansions under a 5-year growth strategy.

Waltham, Massachusetts, Us

Waltham, Ma, Us

Agoura Hills, Ca, Us

Ba, International Studies And Marketing

Master Of Science, Management And Real Estate

Environmental Science, Marine And Coastal Research, Sustainability And Renewable Enegry

Education record

Artificial Intelligence