As the General Manager of FANDA Scientific, I lead a dynamic team dedicated to providing cutting-edge scientific instruments and solutions across the United Arab Emirates and Oman. Our focus is on delivering exceptional value to academic institutions, research laboratories, and industrial facilities by offering exclusive access to world-class brands such as HORIBA Scientific, K-Lab, GoyaLab, and Cole Parmer.In my role, I am responsible for: • Strategic Leadership: Driving the company’s vision and strategic initiatives to expand our market presence and ensure sustainable growth. • Business Development: Building and nurturing relationships with key clients and partners, including leading universities like Khalifa University, Technology Innovation Institute (TII), United Arab Emirates University (UAEU), New York University Abu Dhabi (NYUAD), University of Sharjah, and ADRIC (Abu Dhabi Research and Innovation Center). • Operational Excellence: Overseeing daily operations to ensure the seamless delivery of our products and services, while maintaining the highest standards of quality and customer satisfaction. • Team Management: Leading a talented team of professionals, fostering a culture of innovation, collaboration, and continuous improvement. • Client Solutions: Providing tailored scientific solutions that meet the unique needs of our clients, from cutting-edge particle size analyzers and Raman spectroscopy to advanced hydrogen testing technologies.Under my leadership, FANDA Scientific has become a trusted partner for scientific excellence in the region, known for our commitment to innovation, quality, and exceptional service.

Head of the sales and Marketing Department. Responsible of HORIBA Scientific Sales in Middle-East RegionResponsible for planning and implementing sales and marketing strategies and programs, both short and long term, targeted toward existing and new markets with the help of the sales and marketing team.- Accomplishes business development activities by researching and developing marketing opportunities and plans; - Implementing sales plans and strategies; - Managing the FANDA Scientific Sales and Marketing team.- Determines annual and gross-profit plans by forecasting and developing annual sales quotas for Middle-East region;- Projecting expected sales volume and profit for existing and new products; - Analysing trends and results; - Establishing pricing strategies; - Recommending selling prices; - Monitoring costs, competition, supply, and demand.

- Developing HORIBA FRANCE Business (around 100 instrument) in Africa & Middle East Region,- Management and development of the distribution network,- Sales Strategy By country, - Distributor's yearly targets, - Identify and report on business opportunities in target markets,- Represent the business at conferences, trade fairs and networking events,- Maximize new businesses development opportunities,- Matrix Management within HORIBA FRANCE Resources- Accurately forecast annual, quarterly and monthly revenue streams- Develop specific plans to ensure revenues growth in all company’s products,- Coordinate proper company resources to ensure efficient and stable sales results,- Collaborate with distributors to develop sales strategies to improve market shares in all product lines,- Educate distributor's sales team by establishing programs/seminars in the areas of new account sales and growth,Products portefolio:High-end products include spectroscopy (Raman microscopes, Fluorescence, Cathodoluminescence, Ellipsometry...) ; Scanning Probe Microscopy (AFM, STM, SFM); Plasmonics (SERS,SPR,TERS); Elemental Analysers (GD-OES, ICP-OES, X-Ray Fluorescence); Particle Size Analysers (Laser Diffraction and Dynamic Light Scattering)

• Analysis, conception and development of wavelength tunable lasers to interrogate FBG fiber optic sensors at very high speed.• Management of high-end projects.• Speaker during international Scientific conferences on Lasers and Optics.

Driving a project of developing a new fiber optic sensors :• Analysis of the micro and macro curvatures effects on the Brillouin effect fiber optic sensors.• Sensors manufacturing and conditioning procedures• Test and calibration procedures.