• Maintain approved internal and external mailing lists.• Assist in creating, recommending and implementing marketing programs and campaigns for products and services of the organization.• Collaborate with product managers to implement new and modified programs and initiatives.• Assist in developing market research studies and analyze their findings.• Project management – Ensuring deadlines are reached and staff performance is optimised for projects.• Initiated and coordinated advertising campaigns and promotional activities.• Creation of project plans and Gantt charts to clarify delegated roles and improve information dissemination.• Event management; Organising exhibition stands and displays, open day events and in-house exhibitions. Leading follow-up activity for trade exhibitions.• Designing artwork and graphics to be used in promotional material.• Creating corporate brochures and microsites to improve external stakeholder relationships.• Developing internal communications methods and systems.• Ensuring the brand is communicated correctly across all communications adhering to brand guidelines.• PR and copywriting for online and offline publications, websites and social media.• Targeted and personalised direct marketing via SMS and email.• Management of the Marketing budget and responsibility for allocating resources.• Monitoring and assessing analytics to determine the level of success and reporting on marketing activities.

• Online distribution of digital music downloads. This involved liaising with online digital music stores (iTunes, Napster, HMV etc.) to negotiate new music and DVD releases and sales on their sites.• Looking after and maintaining the company website using CMS (Content Management System) adapting and creating content using meta-data, creating sound bytes to go on download micro sites, html duties and web data updates and dealing with ecommerce online sales.