As Sigma's Chief Marketing Officer, my mission is to elevate all aspects of our marketing efforts to a new level. I will focus on developing strategies that enhance Sigma's brand presence, ensuring our marketing initiatives are innovative, effective, and aligned with our company's goals.

In my role as Senior Brand Environment Manager, I transform spaces into vibrant reflections of our brand's ethos, turning them into engaging 'brand spaces' for people. My canvas includes retail stores, trade-fair booths, and office environments, where I infuse interiors with the essence of our brand. My work involves designing, developing guidance, and providing support to ensure these spaces truly resonate with our brand's mission. Always hand in hand with creative agencies. At the helm of the Brand Experience Centers in Portland and Düsseldorf, I am continually brainstormed and implemented corporate brand activation ideas to captivate and inspire our communities. In Düsseldorf, I've also taken the lead in building a local community space, a hub for creative, tech, and educational events. My team and I put our hearts into creating and executing events that bring the local tech and creative communities together.My role extends to general corporate brand management and development, where I continually strive to elevate our brand's presence and influence. Our teams efforts in this realm have been recognized with prestigious awards: in 2019, I received the Red Dot Award for Branded Communication, and in 2021, we were honored with the German Brand Award for Branded Activities during Covid, testament to our team's resilience and creativity during challenging times.

During this role our team had the exciting task of developing the Wacom Brand Experience Center in Portland. Envisioned as a communal living room for the city's thriving tech and creative sectors, our aim was to create a space that fostered engaging and meaningful brand interactions.As the project leader for this initiative, my role involved overseeing the implementation of the design and overall brand experience. This project marked the beginning of my journey in global people leadership, blending innovative design with community engagement to establish a unique, creative hub in Portland.I was constantly in touch with creative agencies, collaborating on the development of key brand assets like print and media materials. Additionally, I took the lead in the interior design of Wacom's offices in Düsseldorf, Portland, Shanghai, and Sofia. My goal was to craft office environments that embodied the company's mission of fostering a creative world, ensuring that our spaces reflected our brand's essence and values.

In my role at Wacom, I was deeply involved in developing activities, designs, and communications with the corporate brand team. This work was key in bringing the Wacom brand to life and making it tangible. I led projects to implement our brand at major trade fairs like IFA, CES, and CES Shanghai, aiming to transform these events into engaging brand experiences for visitors.Additionally, I was responsible for the development and design of global corporate brand assets, ensuring that our brand's identity was consistently represented across all regions. This role was not just about brand management; it was about crafting an authentic and memorable Wacom experience.

My role was multifaceted and deeply interconnected with the heart of our marketing and design efforts. As the go-to person, I worked closely with various creative agencies, providing them with detailed briefs and ensuring that our visions aligned perfectly. My position served as a crucial bridge, connecting the regional and global marketing teams, and fostering a seamless flow of ideas and strategies.A significant part of my responsibilities involved coordinating global marketing assets, such as the intricate details of packaging design. This role required a keen eye for quality, ensuring that every package not only met our high standards but also resonated with our brand's identity.Beyond the realms of marketing, I had the exciting opportunity to contribute to the development and design of our office space. From reimagining the reception area to redesigning the staff kitchen and developing a vibrant meeting and collaboration floor, my work was about creating spaces that were both aesthetically pleasing and functionally enriching. Each project was a step towards making our office not just a place to work but a space that inspired creativity and collaboration, mirroring the innovative spirit of Wacom.

In the dynamic world of office management, I was the shopping queen of everything from the procurement of sleek office equipment and stylish furniture to the creative services that bring an office to life. My realm extended to the vibrant universe of marketing materials, with a special spotlight on printed materials, the silent yet eloquent ambassadors of our brand.At the heart of my responsibilities was the meticulous management of print production for all EMEA product packing sleeves - a task I embraced with both passion and precision. Picture this: I'm forecasting sleeve requirements, eyes keenly fixed on maintaining the highest print quality. Why? Because every sleeve that wraps our product is more than just packaging; it's a statement of our brand's commitment to excellence.Negotiating with suppliers was more than a task; it was an art form. Each conversation was a step towards forging cost-effective, fair contracts, ensuring that every penny spent not only saved costs but also upheld the high standards we set. My aim was always clear - striking the perfect balance between quality and cost, ensuring that our brand shone brightly through every piece of material that left our doors.

Up to today the most rewarding, challenging and important job.

As the office, I was the go-to person for ensuring everything ran smoothly, efficiently, and joyfully. My role encompassed a dynamic range of responsibilities, from HR administration to overseeing contracts, procurement, insurances, and health and safety protocols. I was also at the helm of curating employee benefits and orchestrating unforgettable events that brought everyone together. Beyond these day-to-day tasks, I dove into project management, spearheading a significant office space refurbishment. This involved collaborating closely with architects and builders, liaising with building regulation officers, and ensuring that the new space not only met regulations but also vibrantly reflected our agency’s brand identity. Our teams goal was always clear: to create a workspace that was as inspiring and engaging as it was functional.