Lead product, technology, content, and customer success teams for K-12 edtech company focused on listening and ELLs

Provide instructional/learning design, content development, market research, project management, and product management services for clients in K-12, higher education, adult, and corporate markets, both in the US and globally.

Responsible for researching, developing, and producing Berlitz's global catalog of language learning products sold in print, online, and on mobile devices for use both face-to-face and in virtual language centers.Lead content development, product management, project management, customer support, production, and manufacturing teamsKey responsibilities include:- Managing product portfolio profit and loss- Developing, translating, and implementing product strategies and features based on key customer needs and market and competitive trends- Developing, and gaining buy in on, product roadmaps, publishing plans, and ROI/market analyses- Managing product conceptualization, testing, positioning, and launches through lean and agile methodologies- Hiring and managing external teams for both content development and software development- Collaborating with executive leadership, operations, IT, quality and training, marketing, finance, sales, and country and local instructional leaders throughout the product development process- Collecting and analyzing qualitative and quantitative data from internal and external customers - Identifying, performing due diligence on, and contracting with external partners to supplement and complement internal product development efforts- Acting as a product champion to Berlitz country and regional operations teamsin Fall 2017: promoted from Director, Language Solutions Development

Conceptualized and researched educational technology products for U.S. and international markets.

Product manager for two technology-based products: Burst: Reading, a K-6 literacy intervention curriculum, and Reading 3D, a K-6 literacy assessment. I also lead the content development team. See below for further details on my role as a product manager.- Managing product line profit and loss.- Developing short and long term product line strategy based on customer feedback, market needs, and the competitive landscape.- Maintaining the product roadmap and priorities for future development based on customers’ needs.- Working with sales and marketing to develop positioning, collateral, and approach, supporting sales efforts on major accounts. - Setting direction and acting as the leader of a cross-functional product team. - Working with internal and external constituents to ensure educational quality and validity of product line and services.- Researching customer and market needs through frequent customer interviews and classroom visits.- Performing due diligence on potential product partnerships to strategically expand and enhance the product line.

Manage the revisions of multi-level and multi-component grammar, writing, reading/vocabulary, and listening and speaking programs for ELLs in higher education in the U.S. and internationally by:- Developing and managing budgets and schedules- Hiring and managing vendors, developmental editors, production editors, content area consultants, and copyeditors- Developing P&Ls- Collaborating with various departments (sales, marketing, new media, manufacturing, and art, design, and production)- Reviewing and editing manuscript and pages- Developing revision proposals (key features, components, positioning, competitive analysis)- Creating author briefs, leveling guidelines, and revision plans- Communicating with various authors throughout the revision process- Creating market surveys and analyzing market feedback

Direct and manage all facets of content development for an online product for parents of students in K-12, including:- Developing and tracking budgets, schedules, and work-for-hire contracts- Hiring, training, and managing freelancers (writers, copyeditors, subject area reviewers, translators)- Developing topic lists, prototypes, writer's guidelines, and compliance guidelines- Ensuring the overall editorial quality of the content- Partnering with the technology, production, and sales and marketing departments to ensure products meet the highest level of quality and are completed on-time, on-budget, and according to the needs of customers- Creating product implementation materials (user's guide, press releases, activity book, training guides, etc.)- Adapting content for various national and state markets- Managing translation of English content into Spanish and Haitian-Creole- Editing manuscript, 1Rs, and 2Rs in reading/language arts, math, science, test prep/study skills/career readiness, and social studies/history, K-12

- Direct and manage in-house and freelance teams of project managers, content area consultants, project editors, developmental editors, and writers.- Identify program authors, working collaboratively to develop program scope, components, and features.- Develop prototypes, templates, style guides, and writer’s guidelines.- Oversee entire editorial process from manuscript development to page production.- Edit, copyedit, and proofread manuscript and pages as necessary. - Develop budgets and schedules to test the feasibility of future product development.- Monitor and manage budgets and schedules to meet deadlines and control costs.- Work closely with production department to ensure on-time, on-budget delivery of products of the highest quality.- Conduct pricing analyses, competitive research, literature searches, product positioning, and strategic planning for consulting clients.

- Project leader, researcher, and writer for The Course Crafters Guides to the ELL Market, an 800-page synopsis of ELL enrollment, academic achievement, teacher training, and funding across the U.S.- Develop various targeted customer surveys to determine market size, funding sources, product preferences, and buyers.- Conduct pricing analyses, competitive research, literature searches, product positioning, and strategic planning for consulting clients. - Develop, plan, and implement procedures for synthesizing, collecting, replicating, and disseminating company research.- Direct and manage in-house and freelance teams of content area consultants, project editors, developmental editors, and writers.- Edit and copyedit manuscript and pages.

- Started the ELL Outlook, an e-newsletter for educators and educational publishers, with a focus on the education of English language learners, K-12. Grew subscriber base to over 3,000. - Write and research various articles for the ELL Outlook on successful education programs for ELLs, the effect of NCLB on ELLs, and synopses of pertinent ELL research.- Hire and direct freelance writers for the ELL Outlook, creating various monthly columns and issue-specific articles.- Research and write statistic briefs detailing the growth in ELL enrollment, standardized test scores, and federal funding for English language acquisition programs.- Create state profiles summarizing and analyzing ELL enrollment trends, state-level ELL policy, and the academic achievement gap between native English speakers.- Develop various marketing materials (flyers, postcards, email campaigns) to solicit business from K-12 educational publishers.