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As a Principal UX Strategist with over two decades of dedicated experience in the field of Human-Centered UX Architecture, Research, and Design, my career centers on pioneering strategies for digital experiences that bridge real user needs with innovative product solution.This journey has led me through a diverse range of roles, from spearheading innovations at Fortune 500 companies to providing insightful consulting for agencies and startups.At the core of my approach is a deep love and commitment to learning and integrating behavioral design and psychology insights with strategic thinking. This unique fusion has enabled me to redefine user experiences and drive substantial business growth, helping in transforming complex business visions into tangible user-centric solutions.Throughout my career, I've had the privilege of leading and learning from multidisciplinary teams to nurture environments focused on collaborative innovations. I've helped established best practices and new standards across various companies, ensuring that design is not just seen but felt. Now, as I continue to play my part in shaping the future of user-centric experiences, my goal remains: to empower individuals and organizations with actionable knowledge and strategies. Through my work, I aspire to contribute to a world where technology not only connects but enriches human lives.🧠 My 7 Core Beliefs and Values:1. Empathy as InnovationTransformative solutions starts with deep empathy, understanding, and addressing human needs.2. Behavioral Design as a CatalystMerging psychology with design goes beyond aesthetics; it’s about creating experiences that deeply resonate, influencing meaningful actions and driving decisions.3. Strategic UX as a Business LanguageDesign is a strategic dialogue that effectively bridges user desires with business outcomes.4. Digital as Human EmpowermentLeveraging technology for human enrichment should aim to expand our capabilities, perspectives, and growth.5. Multidisciplinary CollaborationInnovation thrives at the intersection of diverse disciplines, where impactful ideas emerge and enriches solutions.6. Continuous Learning as a PrincipleEmbracing perpetual growth and adaptability is the forefront of our evolution.7. Ethical Design as a VirtueCommitment to responsibly shaping the future to be respectful and beneficial for individuals is paramount.Happy to connect and talk about designing the future, today.
Pricesmart
View- Website:
- pricesmart.com
- Employees:
- 5291
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Senior Manager Of Ui And Ux, Digital ExperiencePricesmartMiami, Fl, Us
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User Experience (Ux) LeadPricesmart Sep 2021 - PresentSan Diego, California, UsResponsible for creating efficient, effective and desirable experiences across all channels to create a unified omni-channel experience for our customers — while balancing user needs, business goals, and technical constraints.Collaborating regularly with Web Designers, Content Managers, Customer Experience Mangers, Project Managers, and other members of the team to help establish approaches based on what is possible, what will resonate with customers, and what will meet business objectives.All while leveraging an in-depth degree of visual and interaction design skills, as well as a strong innovative and an analytical mindset combined with the desire to make our platform better for all our customers.As the UXL at PriceSmart, I'm in charge of producing a full-spectrum of UX artifacts (such as initial concepts to high-level concepts, sketches, wires, designs, personas, sitemaps, workflows, prototypes, documentation, user research, concept testing, and usability testing, etc.) deemed necessary to help communicate the PriceSmart's thinking and produce clear objectives for our products and our future.Overall adding substantial value through the application of user experience design best practices, latest advancements, and strategies to discover new approaches and further fortifying our customers’ satisfaction and return on investment (ROI).
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Principal Consultant Of Ux & Strategy (Ceo/Owner)Avioa Jan 2013 - PresentMiami, Florida, UsResponsible for leading, guiding, and helping organizations with shaping the future of their success through smart result-driven ROI initiatives by leveraging intelligent and effective approaches that perform. Aligning the business vision with customer expectations while focused on meeting challenges head-on with unique approaches, taking into consideration various facets of human interactions that heavily influence perception. Rooted in understanding socio-cultural needs, internal and external decision-making influences as well as psychological principles and methodology to produce intricately crafted experiences, designs, and strategies. -
Ux Lead - Strategy, Direction, Research, & DesignAeropost.Com Dec 2018 - Oct 2021Miami, Fl, UsAs the director of experience, I am responsible for creating efficient, effective and desirable experiences across all channels to create a unified omni-channel experience for our customers — while balancing user needs, business goals, and technical constraints. Collaborating regularly with Web Designers, Content Managers, Customer Experience Mangers, Project Managers, and other members of the team to help establish approaches based on what is possible, what will resonate with customers, and what will meet business objectives.All while leveraging an in-depth degree of visual and interaction design skills, as well as a strong innovative and an analytical mindset combined with the desire to make our platform better for all our customers.As the UXL at Aeropost, I'm in charge of producing a full-spectrum of UX artifacts (such as initial concepts to high-level concepts, sketches, wires, designs, personas, sitemaps, workflows, prototypes, documentation, user research, concept testing, and usability testing, etc.) deemed necessary to help communicate the Aeropost's thinking and produce clear objectives for our products and our future.Overall adding substantial value through the application of user experience design best practices, latest advancements, and strategies to discover new approaches and further fortifying our customers’ satisfaction and return on investment (ROI). -
Project Lead Ux/Ui Of Mobile & WebInterval International Jul 2018 - Dec 2018Miami, Florida, UsMaintain a high degree of organization and consistency in leading several projects at a time, setting timelines, presenting, communicating changes, and cycling through an end-to-end process of discovery, ideation, planning, review, and approvals. Overseeing implementation of solutions, all while providing the latest on industry best practices to deliver creative, proven and effective approaches to improve product output and overall life cycle.Frequently present and communicate with various levels of leadership, teams, and departments to maintain a coherent vision across VPs, AVPs, BAs, Designers, and Developers as well as other stakeholders on progress, findings, recommendations, approvals and new processes. This role demands expert level traits and insight drawn from a balance of experience, best practices and an understanding of the product in order to drive innovative solutions successfully. -
Senior-Level Ux/Ui Design Lead Of Mobile & WebInterval International Mar 2015 - Jul 2018Miami, Florida, UsRegularly lead and work with Front-End Developers, Designers, Business Analysts, Project Managers and off-shore dev teams on various projects and sister companies. Daily fulfillment of high-volume demands within an AGILE work environment where a self-starter personality and a clear understanding of complex requirements under tight deadlines is a must-have. Frequently present and communicate with VPs, AVPs, as well as other stakeholders on progress, findings, recommendations, approvals and new processes. A high degree of organization is constantly in demand to lead several projects at once and meet expectations, while providing the latest in industry best-practice for highly creative and effective approaches.
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Ux Architect (Consultant/Specialist)Sapientnitro Nov 2014 - Dec 2014Boston, Ma, UsResponsibility included applying effective user-centric design methods and approaches to translate user needs, business objectives, and technology capabilities into world-class user experiences for leading clients.Presenting, collaborating, and driving the development of engaging scenarios and frameworks that describe key aspects of a proposed experience, and how it reconciles business and user needs.Leading the creation of visually compelling representations of solution's high-level interaction, navigation, and organization design via concept models (comprehensive sitemaps, wireframe systems, and process flows for large-scale solutions). -
Ux Architect & New Business Development ConsultantNobox Jan 2012 - Aug 2013Miami, Fl, UsUpheld the highest demand in client expectations by providing a constant stream of high-end contributions to the Nobox team for high-profile clients, primarily within the business development department, as well as functioning as a design catalyst throughout the agency as needed. My responsibility was to strategically take advantage of influential principals of design to fortify consumer buy-in and retention for client accounts. I achieved this by carefully taking into consideration a culmination of precise underlining factors which influence users’ interactions to promote positive behavior that produced real-world results. -
Design Strategy ConsultantU.S. Department Of Homeland Security Nov 2011 - May 2012Washington, Dc, UsMy role as a Design Consultant held a multitude of responsibilities, primarily spearheading new design strategies for a variety of projects and other initiatives for the US Department of Homeland Security via Kearns & West. -
Sr Creative Director, Designer, Strategy & Ux ConsultantIndependent Consultant Sep 2001 - Dec 2011Creating experiences via design as an independent consultant.Producing highly effective end-results across omni-channel initiatives, work streams, and touch points. All while ensuring the delivery of extremely simple, intuitive, engaging, utility driven omni-channel user experiences that exceed customers’ expectations. All while providing creative solutions and services which identifies new and viable opportunities, anticipate future needs and continuously pushes profit margins.
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Lead Creative Director (Independent Consultant)Scrapblog 2004 - 2007Creative Direction; Identity Branding Design; Theme Designs; Venture Capital Acquisition via Presentations; Partnership Acquisition via Presentations; Conference Presentations; Graphic Design; UI Design; Print Design; Advertisement Design; Web Design; and Mockups & Wireframe Design.
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Sr Art Director (Associate Creative Director)Spanish Broadcasting System 2003 - 2004Medley, Fl, UsCreative Direction; Web Design; Graphic Design; Advertisement Design; Out-door Campaign Design; Sales Presentation Design; Re-Branding Design; Project Management; and Festival & Radio Communication Design. -
Sr Lead Graphic Designer (Independent Consultant)Card Offers 2001 - 2003Creative Direction; Identity Branding Design; Graphic Design; UI Design; & Web Design.
Alex Redondo Skills
Frequently Asked Questions about Alex Redondo
What company does Alex Redondo work for?
Alex Redondo works for Pricesmart
What is Alex Redondo's role at the current company?
Alex Redondo's current role is Senior Manager of UI and UX, Digital Experience.
What is Alex Redondo's email address?
Alex Redondo's email address is he****@****ioa.com
What is Alex Redondo's direct phone number?
Alex Redondo's direct phone number is +130580*****
What skills is Alex Redondo known for?
Alex Redondo has skills like User Experience, Advertising, Online Marketing, User Interface Design, Creative Direction, Web Design, Social Media Marketing, Brand Development, Graphic Design, Strategy, Marketing, Online Advertising.
Who are Alex Redondo's colleagues?
Alex Redondo's colleagues are Yilmar Osorio, Daniela Reyes, Katherin Mazo, Karen Basso, Yeny Patricia Quintana Contreras, Alejandro Chacon, Andres De Avila.
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