Founding member of the agency's innovation council (brand safety, adtech, consumer, and AI)Product owner for agency's proprietary audience management solution and tech stack (Converged)Conducted 5+ distinct focus groups (over 40 users) across different teams and seniority to identify quick wins, and further develop solution Committed to weekly office hours with over 600 employeesRedeveloped 100+ slides and content across Value Prop, Model Audience Guides, Healthcare Approach, Operations Guides, Pitch Videos, and Product DemosLaunched Converged US Website with over 1200 site visits, and users avg 8mins on the siteLaunched weekly product release schedule with over 20+ release notes since OctoberBuilt a CRM/PHI Prototype pricing tool for Converged sales enablement.Shipped Taxonomy 2.0 – greatly improving user experience and data search functionalityIntegrated healthcare audiences as well as enabled teams to create custom segments and leverage in Converged in less than 60 says since contract signatureLaunched new Data Science capabilities for Pharma and Healthcare brands in Google Cloud Platform8 active clients across key verticals: Healthcare, Travel, and Real Estate, and Finance Sold a direct data license to a client with value based DaaS pricing modelMaintain a strong commercial pipeline for Converged technology and data products

Developed our global data partnerships team to evaluate market maturity, regulatory environment, and datasets to prepare the launch of our global data analytics solutionConducted formal assessments across key healthcare datasets (Medical Claims, EHR, Lab, & Genomics) to understand value in delivering data science and analytics projectsBuilt key relationships with the network across healthcare and consumer data partners to design innovative projectsPartnered with leading de-identification platform to enable compliant linking of multiple datasetsLead negotiation and contracting, working with our legal, finance and procurement team, successfully completing deals for our solutions team to begin technology integration and deploymentWorked with consumer strategists and analysts to determine the best data sources to apply to each client project and work collaboratively with the internal team to craft and present proposals.Maintain understanding and educate team about impact of key privacy regulations (HIPAA, GDPR, CCPA)

Partnered across agency wide development and rollout of identifier training across North AmericaConsulted with CPG, Retail, and DTC brands on marketing technology stack, gap assessment, and innovation roadmapsAssisted in global and regional data partner evaluations for strategic partnerships and solution integrationGlobal lead for retail brand focused on driving cookieless performance and increasing CRM utilizationEvaluated and provided strategic recommendations for brands to test cookieless and clean room solutionsLed adoption of identifier tool across global brands within agency to provide unique roadmap and benchmarksDrove growth within the agency for key platform technologist roles scoped to client projects and accounts

Led across the organization our customer segmentation and journey orchestrationPerformed customer analytics to create insights based on where customers come from, their motivations, their previous shopping patterns, working closely with our data analysts.Planned CRM campaigns to increase recency and transaction volume across all marketing channels (Email, Direct Mail, SMS, Digital, SEO, and Web)Developed retention strategies that enable 1:1 marketing personalization for each customerAnalyzed performance data and digital metrics to derive insights and determine action plans to improve campaigns and customer experience via marketing channels and store operations

Focused on understanding marketplace trends and translating their impact across client strategy, platform and product strategy and data driven initiatives across our organization.Provided a strong perspective to serve as the foundation for client and agency teams where they are empowered to accelerate strategic business objectives through various partnership models and platform and data experiments that can be scaled across an enterprise. Worked collaboratively on a team of experts in audience strategy, platform consulting, data science, advanced analytics, and market mix modeling.

Focused on the evaluation, negotiation and implementation of strategic partnerships.Worked closely with global stakeholders for business, legal, finance, product and operations in order to develop strategic opportunitiesDeveloped business cases, negotiating terms and planning the strategy for bringing partners to market.Identified new data sources which will help strengthen Xaxis partner and product offerings.Assisted GroupM with key reviews on behalf of Xaxis

Responsible for new business accounts within team structure to ensure proper foundational set-upDeveloped agency and brand teams into advocates for Audience CampaignsSupported fully integrated performance teams within the agency and act as key stakeholder in business outcomesEnabled all team members to develop strategy for accounts and foster environments for confidence and risk takingDeveloped, and Lead trainings for entry level Xaxis employee’s on Xaxis Business Platforms for Account ManagementManaged day to day operations for all brands, leading strategy and execution across all team members within XaxisLead as clients point of contact

Developed in depth understanding of programmatic inventory supply and demand chainManaged day to day operations for all brands, leading strategy and execution across all team members within XaxisRecommended optimizations to clients based on historical performance, market responses, and new opportunitiesProvided quarterly business reviews to key agency leads and brand clients

Partner with Senior Director in development and communication for media plan and recommendationsGather, analyze and disseminate data to provide sound, strategic, consumer insights driven media recommendations Maintain accurate budget control and flow of media activity, and proactively update client through periodic analyses and reportsManage daily tasks and train Associate in media fundamentals, policies/procedures and systems

Support team with account management, online campaign set up, analytics and optimizationsDevelop close, professional relationships with publishers through effective communicationSource and prospect for new publisher and business opportunitiesPlan and negotiate all digital media buys

Managed Social Media Presence on Facebook and TwitterOversaw life cycle of marketing materials, including designDeveloped strategies to increase meal plan salesCreated campaigns to decrease attrition Managed team of three interns specializing in graphic design, marketing, and nutrition.

Promoted meal plans to students using sales and communication techniques at fairs, information tables, and other venues.Devised and implemented social media campaigns to promote services on campus to staff, faculty, and students including Facebook, email and InstagramCommunicated with management regarding outcomes of campaigns for successHired, trained and help supervise a second intern