Leading the digital transformation of the organization; including the development and optimization of digital marketing channels, site merchandising, eCommerce platform development, CRM system build out and sales enablement.Set the go to market strategy for marketing programs supporting the company wide strategic plan.Manages agency relationships responsible for the execution of the digital and ecommerce strategy.

Led a team of digital marketing professionals responsible for managing North American email Marketing, Digital Display, Affiliate Marketing and Site Merchandising. Responsible for the customer acquisition program: developed and executed a multi-channel plan to hit aggressive acquisition targets. Measured and optimized by marketing channel efficiency, lifetime value, retention and supplier co-op.Led North American marketing and merchandising activities including promotion, supply chain and Sales training around the Raspberry Pi computer and associated accessories.

Managed the external online marketing programs for Quill.com including, Paid Search (SEM), Natural Search (SEO), Shopping Engine, Affiliate Marketing, Display Advertising and Social Media advertising.Responsible for category and site wide eCommerce conversion, visits, and revenue. Managed the development and execution of project plans by outlining scope and directing the execution of website enhancements; including usability studies, competitive analysis and implementation of upgrades.

Assists buyers in the technology category to develop product assortment, pricing, placement and promotional mix.Developed and executed the web and print strategy for the printer & ink & toner categories.

Responsible for analyzing quantitative data tables, updating/developing and writing reports for clients. Assisted in the development of client questionnaires using qualitative research and client feedback. Worked on various tracking, product development and market potential projects.

Responsible for acquiring and keeping press contacts throughout markets. Organized press releases and conferences at various national markets.