Alex Rodriguez Email & Phone Number

I manage a extremely talented global team of strategic advisors to the business. My team designs, implements and upholds clear and impactful policies that enable GTM strategy and create an environment of trust and integrity. On a day to day basis the team partners cross-functionally to deliver clear, insightful solutions that enable GTM strategy by optimizing global collaboration, mitigating risk, and enhancing the customer experience. As a senior member of the team, I partner with my leadership to 1) develop the team's operating model and resourcing 2) standardize onboarding programs for new hires and 3) cultivate team culture and belonging.--Key Accomplishments:SaaS Growth Strategy: Built a business case for a pilot program aimed at driving SaaS EP growth by providing white glove support to reps while navigating the sales cycle and internal operational processes.Team Capacity Management: Established clear focus areas and continuously re-evaluated investments, optimizing team capacity to maintain performance.Operational Excellence: Ensured team adhered to SLAs, adapted successfully to operational changes, and prioritized revenue impacted workStrategic Partnerships: Delivered SaaS ROE and Compliance insights, sharing these with Sales VPs to drive informed decision-making.

Promoted to Senior Manager after consistently demonstrating Leadership, Leverage, and Results. Hiring, developing and retaining talent with core competencies across strategic operational design, compliance execution, and stakeholder management.--Key Accomplishments:Operational Leadership: Oversaw an operational empowerment workstream, creating additional leverage for FTEs, giving 500 hours/annually to the team Policy Evolution: Led the development, strategy, and policy for a significant product sunsetProcess Automation: Created and launched an automated capacity tracker and forecast models, reducing manual processes and helping teamprepare for capacity constraints.

Interim Director tasked with leading global team of 11 through talent initiatives, core programs, and strategic bets.

FY'22 Go to Market Operations NAMER MVP Award Recipient--Key Accomplishments:Process Implementation: Established the compensation escalation review process for quarter crediting of 5,000+ media spend transactions.Operational Efficiency: Expanded vendor scope from 10% to 50%, resulting in 1,200 hours saved annually for direct reports.Policy Development: Created and maintained policy review cadence supported by Sales and Operations leadership.--Global Policy Strategy Lead | Team & Talent ManagementManaged and developed a global team of 4, focusing on Order to Cash and Media policies.Led strategic initiatives for policy compliance, operational design, and stakeholder management.Created frameworks supporting over 3,000 sales reps, enhancing customer-first approaches and compliance. Utilized competitive intelligence, key metrics analysis, and sales feedback to inform and optimize policy decisions.

FY'20 Club Qualifier (awarded to top 10% performers)FY’20 NAMER Most Valuable Cross Functional Partner award recipient. Diversity, Inclusion and Belonging Workshop Facilitator First Program Manager for Sales Policy Management team tasked with strategic policy enforcement, change management, and developing team structure and scope. Managed and mentored 2 interns as Sales Policy Specialists. Lead the Policy workstream within LinkedIn’s OTC improvement program. Responsible for evaluating exception requests, advising sales and operational teams on how to navigate policies, and maintaining a robust library of policy documentation and toolkits, resulting in nearly 70% conversion effectiveness to compliant billing terms. Lead the Policy workstream within LinkedIn’s internal collaboration program for Talent and Marketing media. Responsible for compensation crediting requests determinations of $4M each fiscal year and policy development to adapt to media ecosystem.

As Director of the Women's+ conference I oversee a committee focused on: league growth and development, sponsorships, social media and events. As of Fall 2024, we have 240+ registrants participating across 17 teams.The Chicago Metropolitan Sports Association (CMSA) is the largest not-for-profit LGBTQ+ sports organization in the Midwest. We offer recreational and competitive level play in a variety of athletic leagues throughout the year. The league is open to all persons who wish to play, regardless of sexual orientation, gender, or gender identity.

SFWFFL offers womxn, trans, and non-binary folks an all-inclusive chance to play competitive flag football in a fun, friendly, supportive environment. Oversaw league logistics, recruitment and development. Grew the league over 50% to over 100 players in Spring 2018. Grew the league another 70% to over 170 players in Fall 2018.

San Francisco, Ca

Foundational member of Business Strategy Department tasked with building out monetization strategy and deploying business intelligence insights to enable Sales to make informed decisions on how to grow their books of business. Developed and deployed our internal rate card for all our Enterprise products: Display, Mobile, Video, Facebook, and Native. Lead strategic pricing initiatives through market research and testing to develop different models based on customer segmentation and performance. Constructed and iterated the first Customer KPIs for Enterprise Business to understand market share and overall business health using retention metrics, performance indicators, and competitive standing reporting.

San Francisco Bay Area

Developed fifteen advertiser incentive agreements using profitability analysis and advertiser buying habits netting $200M in revenue in across the Entertainment, Retail, and Auto verticals Owned Global Added Value Monetization Policy and partnered with Account Management and Optimization Strategists to implement which resulted in hard cost reduction by 10% As Tumblr Revenue management lead, partnered with their Sales team to provide structure and incentive strategy which resulted in $5M in revenue in 2015

San Francisco Bay Area

Developed a new scalable media offering that performed 75% better than a comparable product and generated $2.5M in revenue in Q4 2013Compiled and analyzed data on the Pricing and Yield Management team's efficiency to improve it's service level agreement with sales and account management teams by 25%

Omaha, Ne

Managed internal teams to strategize, implement, and optimize online digital and mobile campaigns across Entertainment, Retail, and Travel accounts. Supported Account Managers and Account Directors in RFP responses to strengthen the value of advertiser partnership with Yahoo

Bachelor Of Arts

Education record