Alex Rogers Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

MECCANISTA is a specialist automotive marketing and media agency that seamlessly blends art & science in the pursuit of performance. With a rich legacy spanning over two decades of insight-driven creative marketing and cutting-edge media innovation.

Sydney, New South Wales, Australia

Key take-outs:- B2B group brand restructure: Lead, defined and executed a B2B group brand restructure. Transitioning the group from the diseconomy of a 'house of brands' and into a value laddering 'branded house' structure. Moving 3 individual brands with individual identities and channels into a more efficient single brand, with a productised suite.

Sydney, New South Wales, Australia

Key takeouts:- Luxury online CX: Devised and executed an industry-first luxury 'curated' online customer sales experience during COVID. Supporting the sale of high value vehicles during a period of time when mobility and in-person viewings were not possible- Record results: Achieved multiple record breaking sales for 'vehicles of distinction' due to.

Sydney, New South Wales, Australia

Key takeouts:- Pioneer: After spotting a successful business model internationally that was not being exploited in Australia, Alex launched Australia's very first 'cult & classic' car online auction website- Rapid delivery: Delivering a brand, bespoke online auction platform, supportive online, social and print collateral and first auction within 8 weeks.

London, England, United Kingdom

Summary: Managing the CX mapping and Salesforce CRM implementation of foundational automated comms for the launch of the major UK automotive start-up Cazoo (£180 million funding to date).Key take-outs:- Team director: Directed the Proximity team to deliver a six month project. Taking a green start-up through overarching CX map to creative to production and.

Sydney, New South Wales, Australia

Key take-outs:- Commercial: Built and sold company with $600k annual revenue in two years- CRM (AEM): Successful commercial, technical and feasibility scoping of a high-net-worth customer relationship management platform build for major tech client- CRM (ACM): Development of CRM campaign for major superannuation client. Defining user segmentation, workflow.

Sydney, Australia

Key responsibilities:- Partnering with strategy, tech, UX and creative to deliver best-in-class experiences- Overseeing a team of account service and producers to deliver quality work, on time and budget- Leading the commercial focus on all deliverables, while pushing the boundaries of what can be done- Developing contractual Statements of Work and ‘large.

Sydney

Key projects:- Developing digital and fully integrated campaign strategies to solve business problems.- Leading multiple digital and fully integrated brand and tactical campaigns. From web builds, rich HTML5 display, and social to TVC, POS and OOH. End-to-end management within tight timings, immoveable deadlines and multiple stakeholders.- Woolies’ most.

Sydney, Australia

Key projects:- Crashed Car Showroom, the largest digital project that Whybin\​TBWA have ever produced. The activation achieved $3 million in PR coverage and a social reach of 5.2 million people. Using new technology (Oculus Rift VR, eye-tracking, projection mapping), web, experiential, social, radio, POS etc.- Management of the all-new Safer Choices Hub.

Sydney, Australia

Key project:- Lead project manager/producer in successfully delivering a luxury brand e-commerce platform.- Managing production of over 100 wireframes, adhering to strict deadlines, tracking rounds of client feedback, charging out of scope requests, reviewing budgets and tightly managing very limited resources (both internal and external).- Coordination of.

Sydney, Australia

Key projects:- Overseeing large-scale media plans within the digital environment; developing and handing off standard/rich media online advertising to tight deadlines.- Monthly and bespoke HTML E-DM communications across the SEA/APMEA region.- Translation variants: Liaising with client, 3rd parties and internal team to deliver multiple digital platforms.

Tunbridge Wells

Key projects:- Management and delivery of Suzuki’s most successful DM campaign, the Changer Pack, with an ROI of £39 to £1 spend and a conversion rate of 1.95%, selling 205 cars to an estimated value of £2,255,000 within the first six months mailing of the on-going piece.- Launching Suzuki cars' integrated CRM & E-CRM communications strategy.- Launching.

London, United Kingdom

Key projects:- Successful management of multiple projects as part of a multi-million pound product relaunch for SMA Nutrition.- This included two websites (with over 300 separate pieces of new copy generation), an E-CRM programme, and an arsenal of supportive (print) direct marketing including welcome packs, acquisition packs, migration packs, quarterly.

London, United Kingdom

Key projects:- Placemaking: Developing people focussed strategy & creative to establish brands for new property developments. Including: brand identities & guidelines, way-finding, local authority pitch documents, marketing collateral (digital & conventional), experiential- Revenue: Found, pitched and won a major contract for the company during a time of.

Marketing Ba Hons, 2:1

Gcse, A Levels