Alex Rogers Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

MECCANISTA is a specialist automotive marketing and media agency that seamlessly blends art & science in the pursuit of performance. With a rich legacy spanning over two decades of insight-driven creative marketing and cutting-edge media innovation.

Sydney, New South Wales, Australia

Key take-outs:- B2B group brand restructure: Lead, defined and executed a B2B group brand restructure. Transitioning the group from the diseconomy of a 'house of brands' and into a value laddering 'branded house' structure. Moving 3 individual brands with individual identities and channels into a more efficient single brand, with a productised suite offering (for various audiences), that retains and builds value throughout the group- 12 month marketing plan: Defined a 12 month marketing strategy with comprehensive marketing plan, scope and budget. Covering owned, paid and earned comms pillars- Agency management: Negotiating, finalising and managing a retained agency, with weekly sprints for fundamental, BAU and tactical deliverables- Tenacious delivery: Delivered an entire group rebrand and rollout of all channels within 8 weeks, including a vast and comprehensive website in order to present at group's most important annual event- Content creation: Defined a thorough rolling owned content strategy, including copywriting all owned content, from blog posts, to social content, to EDMs

Sydney, New South Wales, Australia

Key takeouts:- Luxury online CX: Devised and executed an industry-first luxury 'curated' online customer sales experience during COVID. Supporting the sale of high value vehicles during a period of time when mobility and in-person viewings were not possible- Record results: Achieved multiple record breaking sales for 'vehicles of distinction' due to omni-channel sales methods and quality of marketing presentation. One example being a Ferrari 512 TR, with the inclusion of a major Australian automotive publication running video content on the vehicle- Business and marketing strategy: Defined a new business model, pivoting from one that was unsustainable to one that is being successfully delivered to this day

Sydney, New South Wales, Australia

Key takeouts:- Pioneer: After spotting a successful business model internationally that was not being exploited in Australia, Alex launched Australia's very first 'cult & classic' car online auction website- Rapid delivery: Delivering a brand, bespoke online auction platform, supportive online, social and print collateral and first auction within 8 weeks- Business strategy: Defined business model, brand strategy, marketing strategy, social strategy- Entrepreneurial spirit: Sourcing vehicles, organising photography shoots, creating marketing campaigns, achieving consumer press PR, managing auctions, sales and post-sales- Successful merger/acquisition: Meccanista was successfully acquired and merged with CHROME TEMPLE to become CHROME TEMPLE MOTORS, the vehicle sales concierge arm

London, England, United Kingdom

Summary: Managing the CX mapping and Salesforce CRM implementation of foundational automated comms for the launch of the major UK automotive start-up Cazoo (£180 million funding to date).Key take-outs:- Team director: Directed the Proximity team to deliver a six month project. Taking a green start-up through overarching CX map to creative to production and delivery of the foundational marketing automation for launch- CEO & CCO liaison: Coordinating at the Chief Exec level to understand business needs, create the plan of action and form a consistent feedback loop- CX strategy: Working with the CX Director and Strategy Director to unearth the user needs that would underpin the CX map- Creative & production direction: Creative and HTML development of multi-variant, modular CRM comms to ensure relevant and timely consumer communication, while making best use of Salesforce CRM technology- Salesforce technical architecture: Contracting and managing Salesforce Technical Architects (data laydown analysis and architecture scoping) and Technical Campaign Managers (automation workflows and testing) to keep work in-house and ensure the quality of the output

Sydney, New South Wales, Australia

Key take-outs:- Commercial: Built and sold company with $600k annual revenue in two years- CRM (AEM): Successful commercial, technical and feasibility scoping of a high-net-worth customer relationship management platform build for major tech client- CRM (ACM): Development of CRM campaign for major superannuation client. Defining user segmentation, workflow and triggers. Developing dynamic copy and creative assets. Litmus and in-platform testing HTML EDM builds- Digital comms: Digital director owning digital touch points for finance big 4 client’s experiential campaign, at Sydney’s most famous landmark. Achieved objective of 6k attendees and 1.3 million digital channel hits- Social content: Strategic and creative product development of a content campaign for Gov. dept. Successfully achieving 30% increase in visitation and 20% growth in conversions

Sydney, Australia

Key responsibilities:- Partnering with strategy, tech, UX and creative to deliver best-in-class experiences- Overseeing a team of account service and producers to deliver quality work, on time and budget- Leading the commercial focus on all deliverables, while pushing the boundaries of what can be done- Developing contractual Statements of Work and ‘large picture’ project planning- Driving first class client service; managing expectations to final deliveryAgency:Just 20 years old, DT has won over 50 MADC, AIMIA, AGDA, ADMA, IAB and Webby awards.

Sydney

Key projects:- Developing digital and fully integrated campaign strategies to solve business problems.- Leading multiple digital and fully integrated brand and tactical campaigns. From web builds, rich HTML5 display, and social to TVC, POS and OOH. End-to-end management within tight timings, immoveable deadlines and multiple stakeholders.- Woolies’ most successful collectibles campaign, Domino Stars. Surpassing the objective of $28.3 million in incremental sales.- Won Champion of Influence Award for mining, pitching and winning new digital business (responsive web build engagement platform for children).- Developed and implemented new digital processes across the delivery cycle to save resource on a 100% retained client.- Managing a team to consistently deliver high quality, effective solutions.Agency:In the last 5 years, Leo Burnett has won Agency of the Year 12 times on a local, regional and global level.

Sydney, Australia

Key projects:- Crashed Car Showroom, the largest digital project that Whybin\​TBWA have ever produced. The activation achieved $3 million in PR coverage and a social reach of 5.2 million people. Using new technology (Oculus Rift VR, eye-tracking, projection mapping), web, experiential, social, radio, POS etc.- Management of the all-new Safer Choices Hub website for NRMA Insurance, from initial conception to ongoing development and optimisation of content. The site uses content to help their customers make safer choices on the road.- Management of digital performance programs from strategy to delivery.Agency:Whybin\​TBWA is a full service agency, made up of specialists from digital to PR. They have been winners of Cannes Effectiveness award 2013, Agency of the Year 2013, NSW Agency of the year 2013.

Sydney, Australia

Key project:- Lead project manager/producer in successfully delivering a luxury brand e-commerce platform.- Managing production of over 100 wireframes, adhering to strict deadlines, tracking rounds of client feedback, charging out of scope requests, reviewing budgets and tightly managing very limited resources (both internal and external).- Coordination of multiple multi-national stakeholders; brand consultants in France, Moët Hennessy region in Hong Kong, Moët Hennessy Australia in Sydney, Amblique in Sydney, Sapient Nitro in Hong Kong and India.Agency:Shift/WPP is a fully integrated branding company, which helps create organisations people love to work for, buy from, deal with and invest in.

Sydney, Australia

Key projects:- Overseeing large-scale media plans within the digital environment; developing and handing off standard/rich media online advertising to tight deadlines.- Monthly and bespoke HTML E-DM communications across the SEA/APMEA region.- Translation variants: Liaising with client, 3rd parties and internal team to deliver multiple digital platforms and print communications in several SEA languages.Agency:MercerBell is a communications agency specialising in Digital, Data and Direct response communications and marketing. I freelanced here on a contract basis for 4 months on arrival from the UK.

Tunbridge Wells

Key projects:- Management and delivery of Suzuki’s most successful DM campaign, the Changer Pack, with an ROI of £39 to £1 spend and a conversion rate of 1.95%, selling 205 cars to an estimated value of £2,255,000 within the first six months mailing of the on-going piece.- Launching Suzuki cars' integrated CRM & E-CRM communications strategy.- Launching Suzuki motorcycles' integrated CRM & E-CRM communications strategy.- Launching Suzuki Motorcycles across social media platforms; Facebook, YouTube, Twitter, Flickr.- Suzuki Motorcycles internal brand repositioning strategy; At the heart of biking.- Developing a formerly negative client relationship to a strong and thriving relationship.Agency:Nexus H is an independent integrated agency with global reach, developing award winning creative media solutions for clients all over the world. I joined Nexus H as CRM manager on Suzuki cars and later lead the Suzuki motorcycle account on departure of the Account Director, reporting into the Senior Account Director.

London, United Kingdom

Key projects:- Successful management of multiple projects as part of a multi-million pound product relaunch for SMA Nutrition.- This included two websites (with over 300 separate pieces of new copy generation), an E-CRM programme, and an arsenal of supportive (print) direct marketing including welcome packs, acquisition packs, migration packs, quarterly packs, help sheets, merchandise sourcing and production management of all packs.- In addition the above was all delivered on time to strict time deadlines adhering to the client's complicated approval process.Agency:Originally finding its roots in award winning DM, Partners Andrews Aldridge now makes provocative ideas that change behaviour, by any media necessary. I joined Partners Andrews Aldridge in order to develop my knowledge of insight driven communications.

London, United Kingdom

Key projects:- Placemaking: Developing people focussed strategy & creative to establish brands for new property developments. Including: brand identities & guidelines, way-finding, local authority pitch documents, marketing collateral (digital & conventional), experiential- Revenue: Found, pitched and won a major contract for the company during a time of low business activity and economic downturn.- Delivery: Key account handler of £100k exhibition project from brief to delivery, completing on budget and on time.Agency:Underscore are a Branding and Digital Design Agency based in London, connecting clients with their audience through brand insight and development. At Underscore I cut my teeth in the world of project management, working with high-level property development clients, mastering branding and traditional media.

Marketing Ba Hons, 2:1

Gcse, A Levels