Alex Rold Email & Phone Number

Bellevue, Wa, Us

Remote, Us

New York, New York, Us

Waldorf, De

I oversaw SAP Ariba & SAP Fieldglass’ end-to-end Lead Management processes. My primary goal was to increase Marketing conversion rates and our contribution to total revenue through process and media mix optimization. My role was heavily focused on Marketing Performance Management, as well as close pipeline management for Marketing, Sales, and Partners.

Waldorf, De

Key responsibilities included: adopting and implementing the SiriusDecisions Demand Waterfall - optimizing the Lead Management process to improve velocity and conversion rates - measuring and tracking campaigns to gauge effectiveness by tactics and channels - supporting campaign planning, strategy, and execution - monitoring pipeline health to ensure deal progression - driving compliance across all stages of the Sales funnel to validate SLAs and better understand opportunity potential - tracking attainment against SAP KPIs - contributing to Marketing Performance Management Reviews and Quarterly Business Reviews - revenue forecasting - fostering a "Digital First" environment enabled through a data-driven strategy

Waldorf, De

Served as the operations, reporting, and analytics lead for the global Business Development organization. Prepared performance and pipeline reports for the global sales leaders to highlight my team's contribution against our KPIs. Oversaw all inbound marketing leads to ensure customer needs were being handled by the appropriate representatives. Was responsible for simplifying and streamlining the lead follow-up process. Developed extensive knowledge and experience regarding marketing automation and SAP CRM.

Waldorf, De

Qualified and routed prospective business opportunities to 25+ employees in the Ariba Demand Management organization. Supported all Demand Management Geographies and Strategic Industries with company financial, organizational, and existing product research. Uncovered net-new opportunities to build pipeline by working with companies to automate six critical business processes.

Waldorf, De

Analyzed KPIs from various marketing campaignsDeveloped a prototype to evaluate the overall effectiveness of field marketing campaignsPerformed various lead source analyses to understand conversion rates, re-attendance rates, and campaign effectiveness as a whole.

Memphis, Tennessee, Us

Routinely met with various external partners of the college to ensure that we were maintaining positive relationships with them by gathering various measures of our performance. My role culminated in developing and presenting an executive summary of my findings to the head of the External Programs Office, as well as creating a generic survey to give our partners in the future that will help provide feedback on a routine basis.

Us

Solicited proxies for US and European M&A's, tender offers, annual meetings, and special meetings.**Was entrusted with highly sensitive and confidential materials and information**

Education record

Bachelor Of Arts - Ba, Commerce & Business

International Business - Branding & Market Strategy