Alex Romo Email and Phone Number

- Founding member of the Revenue Operations Department at kore- Supported a 114% increase in Revenue, and a 179% increase in pipeline- Managed a team of 5 specialists - Data & Analytics, PLG Systems Architect, Sales Ops, Partner Ops, Marketing Ops. Enabled many more champions in the Organization via hands on coaching. - Created intake system for Operations Requests, allowing the team to stay organized and productive in a high-speed growth environment with evolving needs- Created over 460 distinct automation workflows consisting of alerts, data mapping, process enforcement, and third-party integrations- Created over 890 reports across all GTM departments, and over 850 data points to enable those reports- Operationalized Kore.ai's Partner Program using Custom objects in HubSpot and Impartner PRM, housing over 1.2k Partners- Operationalized Kore.ai's Inbound BDR program generating over $70M in pipeline, and almost $4M in revenue. - Worked with the following GTM and GTM adjacent departments (11 total) to help drive efficiency via operational improvements: Operations, Sales, Marketing, Partner, Customer Success, PLG, Legal, Sales Engineering, RFx team (competitive intelligence), Expert Services, Finance. Support included: process design and management, automation, documentation, systems maintenance, CRM UI and custom object design, integrations management, analytics, and insight.

- In collaboration with HubSpot's Strategic Partnership team, successfully enabled Facebook in LATAM and EMEA to promote HubSpot within their install base, yielding over 1,500 new HubSpot leads, 30 opportunities, 3 closed deals in July 2020. The program is still going strong, and these numbers continue to grow many months later. - Led a re-vamp of HubSpot's internal pages for industry specific consulting protocols, with a focus on education and media industries. - Mentor to new Consultants- Consistently over 125% on weighted attainment Customer Dollar Retention + Revenue Retention Metrics, on a rolling 12 month measurement period. I help my customers stay, and grow. _________________________________________________________________________________________________________As a consultant, I help my customers figure out how to use the technology available to them (HubSpot or otherwise) to overcome some of their biggest marketing, sales, and operational challenges. Data mapping & reporting, easy to manage sales processes, high-performance marketing campaigns, low friction user interfaces; these are all things that I help my clients optimize down to the last detail. Once they're generating results, I make sure there are systems and processes in place to help them continue to do their best. I love my job. So much that I sometimes write about it! Check out my HubSpot author page in the link below to get a glimpse of some of the strategies I've recommended to my clients.[2024 edit] - The HubSpot platform has evolved a long ways since I used to be an author, and many of the articles point to things in the tool that don't exist, or have changed. But, the strategies are still sound, and the writing style is still representative of my writing ability :)https://blog.hubspot.com/customers/author/alex-romo

Ran HubSpot's 90 day onboarding process with over 200 clients, where I taught them how to use the HubSpot platform to solve short-mid term goals around lead generation and database management. Every single client of the 200+ I onboarded taught me something about how companies market and sell in their respective industries and niches. Sometimes, I got to learn it in Spanish as the sole latin-america representative at the time. I became passionate about business models, and finding ways to improve them using our platform. Wanting to spread these best practices, I became a mentor to new Implementation Specialists.

• Responsible for opening business opportunities within Latin America, using inbound sales methods tailored to each prospect• Secured $95,500 Annual Recurring Revenue, and generated a total of 182 sales opportunities throughout tenure• Averaged 118% attainment of sales opportunity generation goals• Optimized Salesforce workflow and configuration to consistently achieve highest number of activity, and “Connect call to Opportunity” ratio within Latin America Sector• Promoted to Principal position within first year of tenure

• Responsible for B2B restaurant sales of EcoThermal filter systems. • Sold $45,000 between August and September, hitting 170% of assigned quota within training period• Managed the following functions of the sales process: prospecting, lead generation, appointment setting, presenting, closing, and post-sale support.

• Account Manager to approximately 250 customers. • Have successfully managed and driven $1.25M worth of projects all the way to completion • Responsible for any mix of the following processes in a customer’s life cycle: Sale, Up-Sales, Financing, installation logistics, project completion, and post-sale relationship management. • Responsible for diverse, multi-million dollar product portfolio including the following product lines: Rooftop Solar Panels, Windows, Ductless Mini Split Systems, Home Weatherization, and Home Energy Assessments.

• Increased total revenue by 100% between August 2013 Dec. 2014• Voted 2014’s #3 Top Activity Provider in the U.S by Activities Children Website• Coordinated, planned, and managed over 30 new programs catering to a wide range of customer tiers• Secured 5 long term, large scale partners to assist with growth of business• Managed all staffing and marketing efforts including digital, local promotions, loyalty programs, partnerships, and PR

•Work with client accounts to optimize Social Media profiles with key words and backend links•Audit dealer websites of multi-tier structure corporations for brand consistency•Optimized, audited, and serviced over 200 Toshiba dealers and Planet Fitness locations across the state