Alex Root Email & Phone Number

Committed to Preserving the Vision.RootCrest is an experienced operator looking to acquire a single business. We are committed to preserving the vision of the business owner by expanding their legacy. Through acquisition, management, and growth, RootCrest ensures that the established business continues to thrive and reflect the founders' original aspirations.➤Our Values:➜ Integrity➜ Believe that strong moral principles drive the backbone of all decisions.➜ Performance➜ Encourage proactive action to accomplish objectives and drive towards a goal.➜ Creativity➜ Value alternative methods of approaching a challenge, idea or process.➤Why RootCrest?➜ Operator Approach:RootCrest offers an operator’s perspective, distinguishing itself from a conventional private equity firm. Alex’s versatile background equips him with a transferable skill set applicable to various industries and business models.➜ Mission and Legacy Growth:We transcend mere operation; we are committed to advancing the founder's mission, ensuring the business's thriving legacy. The presence of an established management team is pivotal, underscoring the dedication to upholding the business's core values.➜ Flexible Exit Strategies:We are focused on ensuring a smooth transition that respects the time and effort invested in the business. This approach offers a unique opportunity for owners, guaranteeing that the essence of the business remains intact.➤Focus:» Established companies in Southern California. » Manufacturing, distribution, and service sectors.» Small-to-mid-sized companies with recurring revenue.» ~$1Million EBITDA (Flexible +/-).» Strong management team in place.➤Benefits:» Experienced owner-operator.» Continue your legacy business.» Strong funding ability.

San Clemente, California, Us

Built and led Stance’s international business, driving global expansion through strategic planning and execution. Influenced and championed global business strategies, serving as a key member of the executive leadership committee. Collaborated cross-functionally to develop strategic roadmaps, annual operating plans, and brand development initiatives, enhancing market position and enabling both global and domestic growth.Ownership of P&L; led a significant increase in total revenue while strategically managing the company's largest contribution margin and profit center, effectively providing investment support to the rest of the organization.Led strategic planning, infrastructure, and execution for wholesale, e-commerce, and direct retail across 60+ countries.Developed impactful go-to-market strategies for product launches, resulting in increased revenue from nearly zero to $30M during tenure.Transformed traditional wholesale distribution to omni-channel, expanding direct-to-consumer e-commerce sales to over 30% of revenue within 3 years.Spearheaded Stance’s sole acquisition: Hectic Ltd., a EMEA brand incubator, service, and distribution company, strengthening brand strategy, driving growth, and reducing duplicate overhead.

San Clemente, California, Us

San Clemente, California, Us

Costa Mesa, Ca, Us

Led strategic direction and executed brand and business development strategies across emerging markets. Spearheaded, established, and operationalized Volcom Inc.'s European subsidiary, maximizing its preparation for IPO launch. Directed revenue growth to $100M across all distributor, licensee, and subsidiary entities, contributing to company growth from $30M to $330M.Successfully established a European subsidiary, increasing revenue from a single-digit royalty rate to $75M with a 23% profit margin.Oversaw infrastructure implementation, integration strategy, and distribution resources, managing budgets, negotiating contracts, and recruiting top talent. Developed fiscal strategies to propel business growth.

Costa Mesa, Ca, Us

Costa Mesa, Ca, Us

Costa Mesa, Ca, Us

Directly responsible for accounts receivable (A/R) generated from $100M in revenue, the company’s largest asset. Transformed the credit department to manage all A/R credit functions in-house. Recruited, hired, and led 5 direct reports. Established guidelines, procedures, and techniques to lead efficient teams and limit bad debt exposure.Decreased Days Sales Outstanding and increased cash flow during high growth period by implementing new operating procedures and improving relationships with customers and sales department partners.

Master Of Business Administration (Mba)

Bachelor Of Science (Bs), Economics With Finance Applications / Minor In Communications Arts - Advertising

Education record