‍‍‍A global liaison Director role within the Business Unit leadership, serving as a pivotal link between the wider Sales organisation and the Video, Media & Cloud BU (engineering, product management and market solutions teams). Regularly interfaced with the Executive team, SVPs, VPs, and their teams to drive business growth by aligning solutions with market needs and ensuring the sales organisation effectively communicates Avid’s value proposition.Key Achievements: • Boosted Business Unit gross margin by 3.5pp within 12 months through data-driven strategic guidelines. • Improved an integrated solution product line from negative gross margin in 2021 to over 50% in following years. • Orchestrated cross-functional efforts to successfully deliver key contractual commitments for clients including ITV, MediaSet, RAI, Paramount, Televisa/Univision, Globo, Amazon Studios, Cox, ARTE, Al Jazeera, Canal+ and others. • Spearheaded the creation and delivery of ‘Avid Workflows on Google Cloud Provider (GCP)’ PRDs for Google approval. • Recognised twice for excellence at the ‘Avid In The Arena’ co-workers program.In parallel: • Mentored and empowered LatAm sales team and LatAm Channel Partners, driving business success across the region. • Oversaw the Video Servers product line end of 2023, launching new subscription product generating relevant revenue.

Drove the company’s international business strategy and annual budget, achieving strong revenue growth. Managed Sales, Tech and Marketing, key accounts and solution portfolio while nurturing partnerships with leading manufacturers. Part of the executive board, fostering trust with shareholders, collaborating with official accountant and independent auditor.Key Achievements: • Transformed the company from significant negative equity in 2006 to five times its share capital by 2020. • Orchestrated the successful sale of the company in 2015, aligning a new strategic shareholder with industry synergies that benefited the former shareholders, the buyer, the company’s growth, and the employee job security. • Forged profitable business and key projects with leading media enterprises across Europe, LatAm, Africa and Middle East. • Delivered innovative solutions across TV Studios, News, Production and Sports Workflows, On-Air Graphics factories, immersive technologies including VS/VR/AR, XR/LED Screens, Camera Tracking and Camera Robotics. • Developed long term relations with customers including SIC, SIC Notícias, RTP, TVI, CNN Portugal, France Televisión, TV3 Cataluña, TeleMadrid, Rede Record Brasil, TV Gazeta, Rede Globo, Al Jazeera, ZAP Angola, TPA, wTVision, MediaPro, Rede Record Europa, Benfica TV, Porto Canal, CMTV, A Bola TV, ETV, amongst other relevant enterprises.

Directed sales, managed broadcast and post/FX key accounts, designed and delivered system solutions, drove negotiation with manufacturers and partners, ensured successful project delivery. Reported to the Executive Director.

Directed the TeleMedicine systems product line, overseeing both business and product management responsibilities.

‍‍‍Designed and developed the bank’s multimedia products manual. Member of the team that designed the modernisation of the database data structure for the new client banking system at Banif's Lisbon headquarters.