Alex Rosa Email & Phone Number

State Of Minas Gerais, Brazil

São José Dos Campos, São Paulo, Brasil

Identificar as necessidades específicas e desenvolver estratégias para impulsionar a qualidade acadêmica por meio da tecnologia.

Belo Horizonte

Professor in: Mobile Development, Digital Communication, Digital Marketing, SEO, Social Media & Metaverse.

Belo Horizonte

• Led the portfolio and lifecycle of digital products from inception to execution, ensuring strategic alignment with corporate goals, prioritizing, and allocating a budget of over R$ 10 million in educational products.• Managed multidisciplinary teams of 56+ including Product Managers, Engineers, Data Scientists, and Technical Support staff.• Developed product vision and strategy with continuous discovery and delivery approaches.• Collaborated closely with Content and Customer Experience teams for market insights and new opportunities.Key achievements:• Developed educational platforms to meet the needs of children and youth within the educational ecosystem.• Successfully launched the LMS Meu Bernoulli, reaching over 850 schools and 300,000 users with a CSAT of 4.5 in 2023.• Created Dive.b, a multi-platform English language learning tool.• Introduced MBXP, a gamified platform to enhance learning and study habits.• Launched Bplay, merging games, augmented reality, and video lessons for an immersive learning experience.• Developed Flow Maker for creative learning and coding with electronic components.• Initiated Startup Hunting, evaluating 28 high-potential startups and integrating two with strategies aligned to Bernoulli's objectives.

Belo Horizonte

• Managed the development projects for digital platforms and other systems.• Structured and managed the Educational Technology and Digital Content team.Key achievements:• Launched the Bernoulli Enem mock exams, using Item Response Theory (IRT) to provide students with an experience akin to the actual ENEM assessment and allowing managers to track progress.• Introduced the Processual Assessment Platform and Periodic Assessment.• Launched Bernoulli TV.

Belo Horizonte

Produced digital content and ebooks.• Ideated and prototyped new solutions for diverse audiences.Key achievements:• Launched a question management system, enabling teachers to consult items and create assessment tools.• Released a Digital Book featuring games, simulators, and interactive 3D animations.

Belo Horizonte

• Managed the Design and Content team.• Oversaw the schedule, quality control, and preparation for printing.• Planned and integrated the stages of the print and digital editorial production process.

Belo Horizonte

• Managed the Design team.• Developed the artistic concept and graphic design of editorial products.

Belo Horizonte

• Designed graphic projects and adapted the visual language of publications.

• Produced infographics and illustrations.

Belo Horizonte

• Worked in production and creative design.

Belo Horizonte

• Analyzed brand exposure and positioning in the press.

Belo Horizonte

• Responsible for planning campaigns and communication actions. Occasionally involved in creative development.

Belo Horizonte

Doutorado, Estudos De Linguagens

Mestrado Educação Tecnológica Pelo Cefet-Mg, Tecnologias Aplicadas À Educação

Activities and Societies: Participante do grupo de pesquisa AVACEFET-MG

Ensino Superior, Big Data E Inteligência Artificial

Especialização Em Gestão De Negócios, Administração E Negócios

Pós Graduação (Lato Sensu) Em Gestão Em Processos De Produção Gráfica, Prepress/Desktop Publishing And Digital Imaging Design

Bacharelado Em Publicidade E Propaganda, Communication, General