• Accelerate marketing, strategic partnerships, and business development opportunities for companies at the intersection of sports, media, and entertainment to generate revenue opportunities across all distribution platforms - OTT, digital, social, podcast and athlete / influencer marketing• Optimize sports marketing strategies by maximizing deal services across talent, content creation, distribution, etc. for blue-chip sports, entertainment and corporate clients
• Build and execute sports marketing strategies, especially from the athlete perspective / endorsement component • Secure the right athlete partners for companies' unique strategic initiatives• Provide data driven insights to increase brand and/or product awareness through marketing campaigns with athletes

• Develop and drive business and marketing strategy including revenue, operations, client strategy, and athlete marketing for a multi-faceted content company founded by Derek Jeter which connects athletes with fans through the power of storytelling. • Oversee team of cross-functional business units to lead all athlete activations and partnerships across branded content, integrated marketing, business development, licensing, and studios.• Secured and negotiated thousands of athlete deals working across every sport, league, and team. • Manage and execute all athlete integrations for branded content campaigns with partners (Nike, Amazon, John Hancock etc.) • Worked closely with investors on seed round and Series A financing from VC firms in formation of company and helped grow company from five to 50 employees in less than 18 months. • Created and built trusted brand which was recognized as a Fast Company’s Most Innovative Brands in 2017 and 2019.

• Managed sports strategy, content, marketing and athlete relations for A-list clients across all media channels.• Highlights include campaigns during 2012 NBA and NFL Playoffs, social media campaigns on YouTube, Facebook, etc.

• Developed $10MM strategic sports marketing plan• Executed national sports marketing and branded content campaigns with top athletes and partners• Manage day-to-day relationships with sports content, marketing and technology partnerships including; NFL, NHL, Fox Sports, NASCAR, FuelTV, etc.

• Oversee general management of company and direct the day-to-day operations; primary responsibilities include contract negotiation, client services, marketing / PR, and business development• Responsible for identifying, securing and negotiating national and regional endorsement deals