Marketing Director
New York, New York
Managed marketing strategy including advertising, promotional events, social media, e-mail marketing, branding, social media, SEO, content strategy, and more. Directed teams to execute company-wide marketing efforts for local studios as well event production including showcases, competitions, charity & corporate events, and the critically acclaimed theatrical production, "SWAY: A Dance Trilogy.”As the Marketing director, my primary responsibility was to ensure that the company's marketing strategy was effectively implemented. I oversaw a range of activities, including advertising, promotional events, social media, email marketing, branding, SEO, content strategy, and more. One of my key achievements was directing teams to execute company-wide marketing efforts for expansion of new locations. We were able to successfully execute these initiatives, resulting in increased brand awareness and engagement.In addition to overseeing marketing initiatives, I also ensured that all activities were aligned with the company's overall goals and objectives. This required a deep understanding of the company's mission and values, as well as an ability to work collaboratively with other departments to ensure that all activities were aligned. Overall, my role as Marketing Director was challenging and rewarding. Through my leadership and strategic thinking, I was able to successfully implement a range of marketing initiatives that helped to drive the company's success: growing to 8 figures and 15+ locations nationwide.