Hello, I’m Alex, a professional with over 8 years of experience in the digital marketing field, specializing in Paid Media. I have managed over $175,000 in advertising investment, setting up campaigns on platforms such as Meta Ads (Facebook and Instagram), Google Ads, and TikTok Ads. My goal is to offer strategic, actionable solutions based on measurable results.My professional approach combines my expertise as a Full Stack Digital Marketer with skills in:• Advertising strategy and digital campaign implementation.• Data analytics for informed decision-making.• Process optimization through technological tools and automation.All my actions are aimed at generating results based on key performance indicators (KPIs), ensuring full alignment with business objectives.Work Methodology1. Initial Strategic Analysis• Identification of business objectives and target audiences.• Audit of digital channels and previous campaigns.• Design of a personalized strategy based on market insights.2. Campaign Execution and Management• Setup of advertising campaigns on Meta, Google, and TikTok Ads with a flawless technical approach.• Advanced audience segmentation and creation of conversion-focused assets.• A/B testing and continuous adjustments to maximize performance.3. Process Automation• Implementation and integration of tools like Bitrix24, Monday, and Airtable for more efficient management.• Workflow automation using solutions such as Make, Pabbly, ChatApp, Wazzup24, and UChat.4. Measurement and Optimization• Continuous monitoring of key metrics such as CPA, ROAS, and CTR.• Generation of detailed reports to make data-driven decisions.• Strategic adjustments to ensure goal achievement.