Alex Sayyah Email & Phone Number

Minneapolis, Minnesota, US

CEO of Aleran Software | Marketing and Sales Executive, Entrepreneur | I drive eCommerce growth for B2B, B2C and eCommerce brands

Toronto, Ontario, CA

Concord, Ontario, CA

Lombard, Illinois, US

Delivered strategy and accelerated implementation of plans for marketing, business development, and enterprise sales for Transdev’s B2C/B2B brands (SuperShuttle, Execucar, GoldenTouch, Z-trip), a multi-billion dollar global transportation and mobility company.

Co-Founded and managed corporate strategy, development and marketing (online/offline) for UpSwapIt.com, a mobile device trade-in online marketplace and retail in-store SAAS technology start-up- Developed strategy based on market and technology trends to build a best in class offering and website experience- Drove cohesive corporate brand messaging to.

• Responsible for Strategic Account Acquisition for eMoney Team, a digital marketing agency specializing in CPG, Ecommerce/E-Tail, SAAS, mobile, software & hardware technology, Travel, and mHealth companies
• Drove Business Development efforts including prospecting, pitching, and closing of key accounts
• Strategic planning and execution of programs using the best channels, including digital, email, social, web, and app.
• Constructed performance metrics and analytics infrastructure for clients to quantify efficacy of marketing programs
• Advised and implemented latest marketing and enablement tools like Marketo, Twilio, SFDC, Adroll, Hootsuite, Google Adwords, LinkedIn, Facebook, Twitter, and analytics and reporting platforms for clients.

Glendale, CA, US

Responsible for worldwide eCommerce for this $100M+ leader in multi-media software and SAAS with 75% of all revenues delivered through online sales. During tenure, realized double-digit quarterly revenue growth, multiple quarters.- Cut online acquisition costs (CAC) by 35%, drove first time orders up 20%+ and grew upgrades by 40% annually, retail/web shop.

Chatsworth, CA, US

Responsible for managing all aspects of global Marketing including Lead Generation, PR/AR, Trade Shows, Sales Enablement & Inside Sales Team, Digital Marketing including Display, SEO & SEM- Developed individual marketing plans for product lines with revenues from $3M - $50M+- Created online sales channel that backfilled sales leads, new services requests.

San Jose, California, US

Launched corporate and product marketing for Mi5 Networks. - Drove PR efforts to increase corporate awareness and management expertise in security- Developed marketing campaigns, responsible for creative development, marketing materials and built case studies- Responsible for development of PPC, SEO, display and print advertising programs

Armonk, New York, NY, US

- Implemented Lead Generation program that resulted in a 10x increase in leads for IBM Software Group Sales Teams- Analyzed research, developed sales tools, and conducted sales training to improve program effectiveness and ROI- Developed a new corporate site as well as OEM Partner & Reseller Sales Support Sites

US

Drove marketing programs for this 10Gig Optical Networking Manufacturer. Produced branding, collateral, trade shows and lead generation. - Developed strategy for a global product launch with OEMs resulting in $2.5M in co-marketing revenue contribution- Drove the creation of the Resilient Packet Ring Alliance (17 vendors, promoting RPR solutions)

Woodland Hills, CA, US

• Responsible for the development and implementation of marketing programs for this WAN Products Manufacturer
• Planned and implemented marketing communications including trade show events, web, PR, and advertising
• Led partner marketing programs with Lucent Technologies, Paradyne, and Interspeed