CEO of Aleran Software | Marketing and Sales Executive, Entrepreneur | I drive eCommerce growth for B2B, B2C and eCommerce brands

Delivered strategy and accelerated implementation of plans for marketing, business development, and enterprise sales for Transdev’s B2C/B2B brands (SuperShuttle, Execucar, GoldenTouch, Z-trip), a multi-billion dollar global transportation and mobility company.

Co-Founded and managed corporate strategy, development and marketing (online/offline) for UpSwapIt.com, a mobile device trade-in online marketplace and retail in-store SAAS technology start-up- Developed strategy based on market and technology trends to build a best in class offering and website experience- Drove cohesive corporate brand messaging to ensure consistent, compelling positioning across all digital channels

Responsible for Strategic Account Acquisition for eMoney Team, a digital marketing agency specializing in CPG, Ecommerce/E-Tail, SAAS, mobile, software & hardware technology, Travel, and mHealth companies• Drove Business Development efforts including prospecting, pitching, and closing of key accounts• Strategic planning and execution of programs using the best channels, including digital, email, social, web, and app.• Constructed performance metrics and analytics infrastructure for clients to quantify efficacy of marketing programs• Advised and implemented latest marketing and enablement tools like Marketo, Twilio, SFDC, Adroll, Hootsuite, Google Adwords, LinkedIn, Facebook, Twitter, and analytics and reporting platforms for clients.

Responsible for worldwide eCommerce for this $100M+ leader in multi-media software and SAAS with 75% of all revenues delivered through online sales. During tenure, realized double-digit quarterly revenue growth, multiple quarters.- Cut online acquisition costs (CAC) by 35%, drove first time orders up 20%+ and grew upgrades by 40% annually, retail/web shop revenues increased by 100% within first 12 months and grew direct to consumer revenues to $100 million in 4 years.- Led 20 person eCommerce team based across 3 regions US, EMEA and APAC with 4 functional business goals: acquisition, conversion, retention, and reactivation. Improved alignment with goal metrics and to provided more autonomy to hit KPIs- Built the Nero branded social community site (mynero.com) and grew to 1.5M users- Created strategy and executed on annual marketing calendar to drive revenues, brand awareness, web traffic (2M+ unique visitors per month) with cohesive messaging and campaign programs.

Responsible for managing all aspects of global Marketing including Lead Generation, PR/AR, Trade Shows, Sales Enablement & Inside Sales Team, Digital Marketing including Display, SEO & SEM- Developed individual marketing plans for product lines with revenues from $3M - $50M+- Created online sales channel that backfilled sales leads, new services requests and drove new sales revenue- Created Inside Sales program, built team, implemented metrics management and CRM that generated $9M in sales

Launched corporate and product marketing for Mi5 Networks. - Drove PR efforts to increase corporate awareness and management expertise in security- Developed marketing campaigns, responsible for creative development, marketing materials and built case studies- Responsible for development of PPC, SEO, display and print advertising programs

- Implemented Lead Generation program that resulted in a 10x increase in leads for IBM Software Group Sales Teams- Analyzed research, developed sales tools, and conducted sales training to improve program effectiveness and ROI- Developed a new corporate site as well as OEM Partner & Reseller Sales Support Sites

Drove marketing programs for this 10Gig Optical Networking Manufacturer. Produced branding, collateral, trade shows and lead generation. - Developed strategy for a global product launch with OEMs resulting in $2.5M in co-marketing revenue contribution- Drove the creation of the Resilient Packet Ring Alliance (17 vendors, promoting RPR solutions)

Responsible for the development and implementation of marketing programs for this WAN Products Manufacturer• Planned and implemented marketing communications including trade show events, web, PR, and advertising • Led partner marketing programs with Lucent Technologies, Paradyne, and Interspeed