In my tenure as Director, I led a range of initiatives, including the management of significant financial planning and analysis, driving notable year-over-year growth and strategic market engagement. My leadership in building internal alliances across diverse business verticals was key to amplifying cross-functional sales in both B2B and B2C markets. A core part of my role involved developing targeted products and tailoring campaigns to specific audiences, crucially supporting sales objectives and boosting overall performance. Leading a diverse team, I focused on innovative digital strategies, with SEO/SEM forming part of a broader suite of tools used to service high-profile clients in the financial sector. My approach has always been to develop and execute sales strategies that fuel consistent organizational growth. I am enthusiastic about networking with industry peers to exchange insights, stay abreast of emerging trends, and explore potential collaborations.

In this role, I was responsible for the development, execution, and management of multi-million-dollar digital marketing campaigns across owned channels, including the website and mobile app. My expertise in digital marketing positioned me as the subject matter expert and the primary liaison for the Bank of America/Persado partnership, a key initiative to integrate Artificial Intelligence into the bank's marketing strategies. My efforts were focused on leveraging AI to enhance campaign effectiveness, improve customer engagement, and drive measurable results. I played a pivotal role in pioneering and advocating for advanced digital solutions within the bank, consistently striving to optimize marketing impact and performance.

In my role at NC State University, I spearheaded the development and management of innovative digital marketing and communications campaigns, significantly driving incremental sales growth. I effectively managed direct reports and an undergraduate marketing internship program, fostering a culture of learning and professional development. A key part of my strategy involved conducting ongoing customer and market research, along with demographic profiling, to effectively target audiences and external stakeholders. This approach enabled us to capitalize on unmet market needs, staying ahead of the curve. Serving as the external spokesperson for NC State University Stores, I represented the university to a diverse range of stakeholders including customers, administrators, fans, staff, and alumni. My responsibilities also included creating and implementing quarterly promotions and integrated social campaigns, establishing a well-received brand voice across all advertising, communications, and on-campus promotions.