founding member of ERA-co, a placemaking experience consultancy with capabilities spanning the disciplines of urban systems and planning, user strategy and brand experience. our global collective of data scientists, strategists and experience designers partner with clients to transform the future of cities, neighborhoods, and business to positively impact the lives of people and the places they inhabit.

right hand to the CMO, i oversaw the marketing & comms strategy executed by 50 marketers and a $50M budget. led brand strategy and was key stakeholder in making marketing budget, channel & programming allocation decisions. 
awarded future leader award within first year with HHC.

captain morgan - NA & globalbuchanan's whiskyabercrombie & fitch / hollister co.AdAge agency of the year 2016AdAge agency a-list 2015

led global digital, social, partnership & entertainment strategy across the gillette mens portfolioAdAge agency of the year 2014

• lead creative & digital strategy for the global launch of a new coca-cola iced tea brand, including the development of a global activation manual instructing markets how to properly launch creative assets & use paid, owned & earned media to generate social engagement• consulted univision's svp of digital & social media on how to help drive .com referral traffic, create new revenue streams by monetizing social & keep an eye out for emerging platforms & partnerships• lead creative & digital strategy for autotrader.com - rewriting the brand's approach to social media, developing a new social tone of voice & helping grow the business in other areasadweek digital agency of the year 2013ranked 2nd best agency by AdAge in 2013one of fast company's most innovative companies

i had never been to mexico city before moving there. but i did know two things: it was a smog-filled city of 23 million strong, and ever since 6th grade spanish, i thought 'popocatepetl' was one of the coolest words i had ever heard.now for the boring part: i led planning responsibilities for amex int'l - mexico (the brand's largest market), best buy, adidas golf & coca-cola; presented the need to develop a localized brand strategy for ups to their cmo/dir of global comms & was lucky enough to bring it fruition; won the strategic pitch to position/launch PAYBACK (europe's largest loyalty program) in mexico; partnered with the head of planning to develop the US hispanic strategy for several coke brands; and repositioned & redesigned the club premier brand as it broke off from it's parent brand, aeromexico.leading strategy for a slew of new business (both in mexico & us hispanic) also took up a fair amount of my time.ranked 3rd best agency in all of latin america in 2012

starting as a jr planner, i quickly rose to lead the suave bodycare business after just 7 months, while providing valuable support on suave professionals & suave mens.and after working with the planning director on the NA BP gasoline account, those responsibilities were later handed over...just months before the GOM leak. let's just say it was a dose of invaluable experience.extracurriculars included keeping afloat under a deluge of new business & the qual/quant black hole that is thought leadership - you know, because it's fun.

• created a variety of decks in spanish analyzing mobile phone trends (hardware, software, usage behaviors, etc.) in various global markets • introduced a new business concept to the country's second largest mobile phone service provider. this proposition was extensively discussed internally, reaching the CMO.• produced an extensive list of “Argentine Cultural Idiosyncrasies”

• researched, developed, and created grant proposals for various projects in both english and spanish• wrote a successful grant in spanish to produce a documentary analyzing the disparity in buenos aires' public school system, and assisted in its production• created several reports describing human rights violations worldwide for an international court