Alexander Serrano Email & Phone Number

Fremont, California, United States

Responsible for Sales and Marketing of the SPX Spectrum Monitoring Product Portfolio in Latin America. Focused on the development of a Sales Channel in the region. Key responsibilities include: regional business development, development of a Sales & Marketing team, development of new sales channels and the continuing sales and marketing support for established customers and commercial partners. Responsible for channel partner training and marketing support.

Sunrise, Florida, United States

My responsibilities encompassed sales management, marketing strategy, business development, channel management and solutions delivery for L3Harris in Latin America and the Caribbean. L3Harris Corporation is a leading technology innovator, solving its customers’ toughest mission-critical challenges by providing highly-reliable Communication Systems, Critical Networks, Electronic Systems, Defense Communications, Space and Intelligence Systems. Harris supports customers in more than 125 countries, has approximately $19 billion in annual revenue and 50,000 employees worldwide.

Responsible for business development of Hytera's TETRA solution opportunities, strategic planning of Government and Public Safety accounts and support for Hytera's indirect channel in the small systems market. Responsible for finding and establishing business relationships with systems integrators and complementary technology partners as well as scouting and hiring high-quality pre-sales personnel. Responsible for developing sales and quotation tools for the sales teams and for providing solutions training for sales, marketing and engineering. Responsible for promoting and supporting the complete Hytera Communications Systems Product portfolio for all vertical markets in the Americas. Additional responsibilities in a GRO function before Government and Spectrum Regulatory Agencies.

Manager of an Wireless Planning Engineering Team at Motorola Solutions focused on Sales support. Responsible for prioritizing resources, assessing business opportunities and outsourcing additional engineering resources during peak times at the Latin America level. Responsible for managing the team’s budget and operational assets. Ample international experience in telecommunications, mobile radio and systems integration, while working in the Americas and Europe. Public speaking skills: able to present and communicate complex business / technological concepts in English, Spanish and Portuguese.

Msee, Radio Communications, Electrical Engineering

Activities and Societies: Tau Beta Pi Engineering Honor Society, Latin American Student Association, USF Symphony Orchestra, College.

Bsee, Electrical Engineering

Activities and Societies: Tau Beta Pi, Engineering Honor Society. USF Symphony Orchestra. Played soccer in student clubs /.