• Management of digital marketing strategy, looking after paid social, search, basic SEO, and email flows.• Building and management of Shopify store and to ensure sound CRO.• Engagement of customers to ensure Customer Lifetime Value and enhance the customer experience.• Management of online influencers to engage and build social awareness through influencer marketing campaigns. • Develop and manage supply chain budgeting through forecasting to ensure sufficient inventory for growth.• Cold calling potential prospects to acquire wholesale clients within a larger business.• Managing finances and completing bookkeeping activities to further understand profit and loss statements, to identify further opportunities for growth. • Use of Google Analytics paired with Google Ads and Facebook Business Manager to draw out insights from customers to better understand how to laser target potential prospects.• Creation of Klaviyo email flows to ensure sound automation through multiple email flows.• Working in collaboration with multiple external stakeholders such as International suppliers, local freight companies, graphic designers, and free-lance contractors to drive business objectives.

Alley is a digital performance marketing agency powering in-house marketing teams to deliver unrivalled growth online and in-store. Alley’s mantra stipulates “When you spend money on marketing, you should make money on marketing” which is portrayed strongly with a result’s and ROAS focused approach to all strategy.Worked on clients Including:- Reece Group: Plumbing, Bathrooms, Kitchens, HVAC-R and more- Amer Sports: Wilson and Salomon- Lark Distillery• Project management: interpreting client’s goals and pain points, understanding brand guidelines and strategic initiatives, setting and communicating expectations, scheduling and organising resources, managing deliverables and meeting deadlines• Creation and execution of digital marketing strategies and media plans across multiple platforms including but not limited to, Facebook/Instagram, Pinterest, YouTube, Google Search/Shopping, Tik Tok, Snapchat and LinkedIn with full ownership and accountability on results against the client’s KPI’s and more importantly their overall business.• Managing a team of Marketing specialists to deliver to achieve client KPIs• Analysis of web and campaign analytics to undercover key learnings and insights to construct actionable performance recommendations• Reporting: including maintaining and forecasting of monthly budgets, and reviewing reports and analysis with clients• Staying current with best practices, strategies, legislation and industry standards related to online marketing, analytical & eCommerce tactics• Regularly interacting with publishers/reps to ensure sound clarity of the latest information about their platforms.• Planning of an end-to-end marketing strategy through various channels to deliver a strong ROAS for our clients.• Using audience testing to discover new ways to laser target the latest prospects relevant to our clients’ brands.• Executing continual test and learns to gain data and insights to leverage both performance and future test and learns.

Wavemaker is a global media agency that positions itself as a global leader in driving innovation through provocative planning. With world-class precision capabilities in every area of their business, from planning and activation to their integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses.Worked on clients including: - L'Oreal: Maybelline, Garnier, L'Oreal Paris, YSL, Victor & Rolph, Ralph Lauren, Essie, Lancome, Giorgio Armani, Shu Uemura and more. - Henkel Home Care: Cold Power, Dynamo, Fab, Bref, Somat.- Edgewell Personal Care: Schick Mens, Schick Women's, Bulldog Skincare, Banana Boat- Hills Pet Nutrition• Execution of digital marketing strategy across eRetail platforms including Amazon and Citrus Ads (Coles, Woolworths & The Iconic) to maximise performance and exceed client KPI’s.• Engagement of key stakeholder’s both internally and externally to Wavemaker.• Managing the day-to-day client interactions from reporting and execution, through to client presentations and pitches for new business.• Construct the eCommerce strategy/framework combining multiple platforms and defining relevant KPI’s for each.• Build, consult and execute media plans in the best interest of the clients to grow their business.• Regularly interacting with publishers/reps to ensure sound clarity of the latest information about their platforms.• Analysis of data to find insights and trends to maximize performance.• Building reporting dashboards and presentations through programs such as Google Data Studio, Microsoft Excel, and Microsoft PowerPoint.

CCA is one of the largest bottlers of ready-to-drink beverages in the Asia-Pacific region, with over one hundred years of history in Australia. We are proud to locally manufacture and distribute our unrivalled portfolio of non-alcoholic and alcoholic beverages.Clients Includes:- Woolworths: Metro & Supermarket - Coles: Local & Supermarket- Independent Grocery: IGA, Foodworks, Friendly Grocer and more • Build and develop strong, long-lasting relationships between customers and internal stakeholders and adapting to multiple customer types effectively.• Strategic and collaborative planning to execute the businesses’ strategy in the retail channel whilst aligning with the businesses’ values and targets.• Analyse and interpret sales data through programs such as Quantium, and Aztec (IRI Temple) to identify sales opportunities and progressively grow the CCA business.• Strong use of Microsoft Office products to build sales reports, KPI trackers and store performance reports. • Demonstrate strong negotiation skills with the ability to provide a positive outcome. • Coach, train and communicate within my team (2x Full Time Merchandisers) to deliver the best possible results and executions for the Amatil business.• Display high levels of initiative and entrepreneurship to drive business results. This has been done with Customer Based reviews to understand and analyse category performance. • Strong presentation skills to ensure our customers are being delivered a clear and concise message.• Planning, prioritising and decision making. Ability to weigh up a situation and take appropriate action whilst prioritising time management. • Ability to work autonomously and efficiently to ensure all targets and KPIs are met.

Engaged in the direct management of up to 20 staff members in a fast paced and high-intensity environment with a common goal of maximising sales. Daily operations within this position included stock and inventory management, guiding and mentoring staff members, rostering and logistics. Furthermore the role involved:• Coaching and training employees in tasks specific to their job requirements.• Demonstrate sound leadership skills and the ability to maintain high standards of work and behaviour, displaying role model behaviour for employees to emulate. • Cash Handling, banking and end of day consolidation.• Display Initiative and the ability to weigh up a situation and take the appropriate action, whilst prioritising time management. • Invoicing and Distribution Sales• Comprehensive understanding of the food safety standard and facilitation of the traceability within the programme.• Participation in operational planning for advertising/marketing material both in store and online (Facebook Page). • Use of Excel in conjunction with the point of sale in order to complete margin reports and analyse sales trends.