Alex Sharkey Email & Phone Number

Boston, Massachusetts, United States

Birmingham, Alabama, United States

Developed the Strategic Planning discipline as part of the agency leadership team and on behalf of clients in a range of categories including technology, healthcare, QSR and professional recruitment. Led positioning and messaging development, consumer research and GTM strategies for clients including Google Fiber, Texas Children’s Hospital, Jack’s Family Restaurants, and the Alabama department of Education.

Fort Lauderdale, Florida, United States

Developed brand identity platforms for The Vision Council and The Florida Panthers, as well as a brand campaign and go to market approach for HairClub. Developed traffic and transaction driving retail initiative for Party City and Five Below, during their critical and COVID-constrained holiday season.

Greater Atlanta Area

Designed the product positioning and strategic platform for Peace Tea, while with The Coca-Cola Company, Identifying key teen trends and insights, and helping to understand peace and positivity for a new generation.Helped to articulate audience definitions, pain points, and messaging priorities for Citrix, while with HAVAS, as the brand incorporated end-users as a key communications audience set.

San Francisco Bay Area

Crafted the strategic approach for Energy Upgrade California, leading research to understand and align local, multicultural and special needs audience insights into total market communications and shift perceptions of electricity from commodity to a resource worthy of conservation.Helped to craft the product proposition, messaging hierarchy and creative strategy for Symantec’s merger of the Norton AntiVirus and LifeLock brands.

Greater Los Angeles Area

Led Acura in its 2016 repositioning and relaunch, including the development of its brand architecture and articulation of its visual/tonal language.Developed creative strategies for model and sales events, content and communication plans, and drove retail initiatives and experiential activations.

Greater Los Angeles Area

Shaped content, social and communications strategy for Persil ProClean’s U.S. launch, and conducted a social audit cultural opportunity analysis and reinvention plan for the Energizer Bunny.Supported the development of Buffalo Wild Wings’ first CRM and customer rewards program, and provided strategic guidance and cultural considerations for the brand’s global expansion.

Los Angeles, California

Developed creative strategies on assignments for Lexus, The Ritz-Carlton, and HSBC, and launched the agency’s propriety research initiative to better understand modern affluents

Richmond, Virginia Area

San Francisco, California

Contributed to brand, communication, and cultural strategy departments in support of Chevrolet.

Master Of Science (Ms), Communications Strategy

Bachelor Of Science (Bs), Marketing