- Spearheading transformative strategies and innovative campaigns that drive measurable results.- Driving brand success through strategic marketing, creative excellence, and impactful, data-driven storytelling.- Leading and inspiring a dynamic team of full-time staff and paid interns to execute high-impact initiatives.- Overseeing multi-channel campaigns from concept to completion through detailed creative briefs and collaborative, solution-focused meetings.- Cultivating partnerships with key stakeholders to amplify the organization’s mission and expand its reach.- Pioneering digital transformation efforts to enhance brand visibility and donor engagement across platforms.

The team at Susquehanna Dance Center wanted a refreshed online presence that captured their vibrant studio culture and comprehensive dance programs.Collaboration was key to this project. Partnering with co-owner Emmanuel Williams, we designed a website that beautifully showcases their passion for movement, highlights their class offerings, and celebrates the spirit of their dance community. The result? A digital space as dynamic and elegant as their performances.

- Responsible for upholding high repair expectations for the company and the customer. - Oversee daily Genius, Technical Expert, and Technical Specialist productivity.- Implemented new organizational practices and drove new company initiatives saving the team several hours of work weekly.- Ensured company and brand standards are upheld at the Genius Bar and in internal spaces.- Partnered with inventory teams to ensure in-store service part availability and system accuracy was verified.- Coordinate the customer pickup process and ensure the experience is top tier for all completed repairs.

I spent 5 months on a Career Assignment with Apple’s Marcom LA design team. I used that time to lead concept and design across various lines of business as well as several campaigns and marketing initiatives.As a designer with Apple’s Marcom LA Design Studio, I was often utilized to bring a creative point of view to a brief and then assist in bringing the brief to life. This assignment allowed me the opportunity to collaborate with multiple corporate teams to understand things like brand strategy, campaign production, and creative process while honing knowledge and skillsets pertaining to brand identity, creative presentation, and business acumen.

- Responsible for creating unrivaled customer experiences that create brand promoters.- Skilled in uncovering customer needs and creating tailored solutions to meet those needs.- High level understanding of how Apple products and services work.- Consistently delivered exceptional results on par with or above company expectations.- Supported business owners in hardware understanding and implementation.- Delivered key trainings to team members around, products, services, and accessories.- Facilitated onboarding training for new team members.- Ensured visual and brand standards were upheld in the retail space.- Supported in the setup and visual merchandising of several new retail locations.

- Contributor to running an operationally excellent store through one of the busiest times of our year.- Key player in protecting the employee journey.- Ensured team members felt supported with a leadership presence.- Ensured rest and meal breaks were taken on time.- Supported leadership with iPhone launch logistical planning, training, and implementation.- Ensured the customer stayed at the center of everything we do.- Assisted in the implementation of new company-directed initiatives.

Tiffani Cooley is the owner of Marked By Tiffani Rose, which provides a luxury bridal makeup experience in central Pennsylvania. I had the pleasure of workin along side Tiffani to create a brand new online experience for her clients. Tiffani knew exactly what she was looking for when it came time to talk design and layout. Together we built a site that feels welcoming to a new client while remaining consistent for existing clients. This also marked the beginning of the use of Tiffani’s new brand identity, which gave us the opportunity to lean into and implement new color palettes and typefaces.

Chelsea Christmas, owner and founder of At Her Core Fitness, just finished rebranding her business and was looking for a fresh website to outline their services.Close collaboration with Chelsea and local design firm, Goodthree, was key to the success of this project. We were able to launch a website that had every offering they were looking for, and had it ready in time for their rebrand launch.

The folks at Monarch Risk Management had just rebranded as Monarch Pathways and were looking for a new website to outline their services.Collaboration was key to the success of this project. Working closely with their Director of Operations, we were able to launch a website that had every offering they were looking for.

We collaborated to create an eye-catching design that can be easily transferred and formatted for each major social platform.In addition, we created animated content for audio only videos on YouTube.Content was also created for organic social as part of a paid promotion/collaboration with Spinnin’ Records.

Founder and Producer of a festival and responsible for all operational aspects. This includes, but is not limited to, marketing, booking, staffing, and financials.- Founded a net-new music festival tailored to our community.- Oversaw all preparation and planning for multi-year event.- Oversaw artist booking and acted as on-site talent coordinator.- Created compelling marketing campaigns for each year.- Coordinated all volunteer efforts including a street team, setup/tear down teams, security teams, and more.- Presented festival resources to sponsors and supporters.- Conducted on-air radio interviews to promote event.

NSTASIA is an artist based in LA, who has written for major artists like Beyoncé. She was hitting the ground running with new music launching and already rocketing to success. I was hired to create custom video content to be used on social media stories and posts, as well as matching content for social media cover photos.The project with NSTASIA started with creating a simplistic, yet effective visual for her social media accounts. This was a partnership between Artist and Artist Management.One of the largest components of this project was the release videos. Something unique that NSTASIA did for her EP was collaborating with Taj to create individual artwork for each single. We put together 30-second Instagram worthy clips of each song with that art as the backdrop.We created videos to promote NSTASIA across multiple platforms. Some were created for Facebook as part of a Sponsored Post. This option allowed us to target specific demographics or interested to gravitate more people to NSTASIA's music via this post.Video content was also created for use with iHeart Radio during NSTASIA's Live Session from their HQ in NYC.

Platinum recording pop duo, Karmin, released a new album called Leo Rising in 2016. I had the opportunity to work with them to create bespoke social content to promote their album. Some of this work was featured not only to iHeart Radio's 90,000 Snapchat followers, but then also to every Snapchat user (about 140M) through the iHeart Snapchat Discovery channel.The Leo Rising Package was centered with the social media branding what was used across all social platforms.After our initial meeting and some revisions, we had the concept of the video which was then used to create both post content and story content used in paid and unpaid promotions for iHeart Media.Some content created was used as a backdrop during the live streamed release party for Karmin's 2016 album, Leo Rising.

For their new logo, the team at Kochenderfer Church asked me to come up with a new design that communicated all of the things they stand for and in a modern way.This logo design took inspiration from the traditional United Methodist Church cross and flame emblem. The big component that helped us choose this design is how simplistic it is. The logo is adaptable and can be used with just words, words and tagline, words and emblem, or just emblem.Further in, I was tasked with initial creation of a brand new website for the church utilizing this new brand identity.

Responsible for drafting client art, art approvals, and print preparation. Was employed by Eagle Graphics during my senior year as a Co-Op based on my personal achievements.