Alex Shoub Email & Phone Number

Poland

Warsaw, Mazowieckie, Poland

As the Art Director at ALMA Agency, I serve as the creative catalyst behind breakthrough brand narratives that captivate global audiences. Drawing on two decades of industry experience, I guide a multidisciplinary team of seasoned designers and strategists to craft visual identities that transcend conventional boundaries. Our studio is recognized not only for exceptional design acumen, but for an unshakable commitment to aligning aesthetics with business goals, ensuring that every project elevates our clients’ market presence and long-term value.

Whether we’re refining brand ecosystems in the petrochemical sector or reshaping digital experiences in fintech, I approach each challenge with strategic insight and a forward-thinking mindset. I’m known for forging enduring partnerships with industry leaders who trust ALMA Agency to translate their visions into compelling creative expressions—expressions that resonate with audiences, reinforce brand positioning, and deliver measurable impact.

Under my direction, our team seamlessly blends cutting-edge visuals, innovative storytelling, and a keen understanding of market trends. The result is work that not only impresses visually, but consistently drives meaningful, sustained growth. In a world inundated with fleeting aesthetics, my focus remains steadfast: to craft design solutions that stand the test of time, define the next era of brand evolution, and ultimately position our clients as pioneers within their industries.

Bergen, Hordaland

I spearheaded the creation of Goscore's visual brand alongside a dedicated team of designers, building it from the ground up. My main goal is to play a definitive role in shaping the visual landscape. I meticulously oversee the guidelines and collaboratively lead my design team, orchestrating the creation of promotional materials, application designs, presentations, and various websites.

Our combined efforts have paid off, placing Goscore at the forefront of innovation. Through a series of strategically crafted materials, we've propelled Goscore into numerous opportunities and earned an impressive array of accolades. Our pioneering work has solidified Goscore's position as a leader in the burgeoning fintech scene within the Nordics.

Looking ahead, our focus is on pushing the boundaries even further. Drawing from a wealth of creative ideas, we're set to revolutionize application design with an infusion of ultra-modern aesthetics. The path ahead holds promise, and we eagerly anticipate the perfect opportunity to turn these ideas into reality, further propelling Goscore's trajectory of success.

Werther, Germany

My journey at Ravenol, a distinguished motor oil and petrochemicals producer, mirrors the company's dynamic evolution. Starting as a senior graphic designer, I took on a diverse range of tasks, from print and web design to presentations and promotional materials.

Within six months, I advanced to the role of creative director, leading a team consisting of two on-site designers and a remote counterpart. To optimize our workflow, I orchestrated a streamlined process using Trello and leveraged Pinterest to vividly communicate our creative vision.

My unique strength lies in rapidly conceptualizing design solutions, honed through a nuanced understanding of customer interactions. Guiding the design team, we seamlessly collaborated with luminaries such as Mick and Ralf Schumachers. Additionally, we embarked on five co-branding ventures with Formula 1 teams, injecting fresh vitality into the company's branding identity, resulting in a contemporary and captivating aesthetic.

Our creative impact resonated across a broad canvas, including compelling presentations, various printed materials, innovative racing suits, and stylish car wraps. A truly iconic achievement emerged as we skillfully translated our designs onto towering 17-meter cans prominently placed at Hockenheimring—an accomplishment we achieved a remarkable six times.

This journey stands as a testament to our unwavering dedication, an unrivaled penchant for creativity, and an innate ability to translate imaginative concepts into tangible, resonant designs.

Minsk, Belarus

In my capacity as a Social Media Manager, I meticulously crafted and executed a comprehensive social media plan. This involved managing multiple accounts, curating engaging content, overseeing live online streams from the Shopping Center, and orchestrating various interactive initiatives.

In an impressively short period of just one year, these efforts led to the establishment of the most expansive social media community, surpassing all competitors in Belarus.

My creative contributions were substantial, encompassing the design of over 50 meticulously crafted materials and the production of 27 captivating videos. Additionally, I organized 15 live online streams, fostering direct connections with our followers. Through the introduction of more than 16 interactive competitions, I spurred active participation within the community.

Strategic brilliance shone through in the execution of three impactful advertising campaigns, significantly enhancing the Shopping Center's visibility. Throughout this dynamic journey, I carefully crafted over 1100 social media posts, seamlessly blending compelling text with visually captivating photos.

In essence, my role serves as a testament to dedication and innovation, resulting in the establishment of a vibrant and influential social media community that stands as a benchmark within the industry.

Minsk

With a portfolio boasting over a hundred successful projects across diverse design realms and backed by five years of managerial expertise and three years of project marketing proficiency, I spearheaded the establishment of Shubalab, a dynamic design agency. I personally oversee the most intricate and engaging ventures, infusing each with a touch of creativity and innovation.

Leading up to August 2015, our clientele primarily came from Russia and the CIS, constituting 80% of our business. However, by early 2016, we embarked on an ambitious trajectory, diversifying our client base to include the USA, Western Europe, and Canada. This strategic expansion paid off, evident in the completion of 32 projects within a single year.

Our ultimate goal goes beyond aesthetics – we're here to transform your business into an irresistible magnet for clients while simultaneously boosting your revenue. Our mission is crystal clear: to show that design, executed with precision, has the power not only to captivate but to catalyze sales. At Shubalab, we're driven by the belief that the right design approach can, and indeed must, elevate your business to unprecedented heights.

Minsk, Belarus

My previous experience allowed me and my partner to create an interior photo studio within two months on the site of a chemical laboratory of an old factory in the capital of Belarus Minsk. I was able to effectively apply my previous experience in the field of promotion and project management. Therefore within a short period of 3 months after the launch, we have managed to create a broad client and partner base.

As of the beginning of 2016, the project is still developing. We have a deep understanding of the sphere that we work in, which is why we stress the importance of customer-focused service. This approach allows us to maintain the index of customer satisfaction at a high level of 85-90%.

Minsk, Belarus

Founders from my previous job noticed my accomplishments and abilities and offered me to become a co-founder of Imaguru. I took part in the development and successful launch of the project.

Over the period of 1,5 years, I worked my way up from the basic idea to the launch of the first platform for the development of startups in Belarus. As at the beginning of 2016 the project is fully functional, this proves that the strategic planning was performed correctly. My knowledge in the field of graphic design helped me to create a recognizable logo and branding identity as well as to connect effectively with the architect, who developed the interior design for Imaguru startup hub according to my ideas. Based on that interior design the hub was renovated and launched.

After the launch Imaguru become the most popular Startup Ecosystem Venue in Belarus

Minsk

As a project manager, I have implemented and taken part in the implementation of the following projects (some of them were my idea): Checkister, TechMinsk, Global Entrepreneurship Week Belarus 2012, 2013, and 2014, Belarus Startup Community (for a period of two years I have organized meetings for early stage startups in an informal atmosphere so that they could start new business acquaintances)

Besides being a project manager I ran the IT department, which developed the following websites: Imaguru.by, TechMinsk.com, Gew.by. The team consisted of 5 people: a Front-end developer, 2 2 back-end developers, a system administrator, ux/ui designer.

I worked as a web-designer and project manager in the Moscow division of Ubi Group for 2 years. The number of projects I ran allowed me to combine full-time study at the University with the employment.

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Keywords

Adobe, Agency, Brand, Client, Color, Concepts, Creative, Design, Detail, Digital, Graphic, Illustrator, InDesign, Layout, Photoshop, Marketing, Media, Portfolio, Print, Production, Strategy, Typography, Visual, Web, Creative Control, Creative Management, Problem-Solving, Business Understanding, UX/UI, Web-Design, Creative Director, Head of Design

High School, Web-Design

Specialist, Micro Electronics