Alex Smethurst Email & Phone Number

United States

Trappe, Maryland, United States

Develops new business with potential customers while growing sales within existing customers, providing excellent customer care, and working cohesively in a team environment. Meet and exceed company goals in dollar sales and volume by working closely with buyers and account managers to expand product portfolios and meet customer projections.• Manages 40+ current accounts and simultaneously pursues a goal of no less than 25 new leads by incorporating and collaborating with cross-functional teams (logistics, purchasing, production.• Manages quarterly budget of 2.0 million dollars with 91% increase in customer satisfaction and sales dollars year over year• Prepares sales quotes for spot sales, bid requests and long-term contract purchases.• Manage customer orders to include sourcing new and replacement product during seasonal product inventory cycles• Researches IQF industry trends and partners with customers to further build relationships and grow sales for both parties• Champions customer concerns by thoroughly partnering and investigating problems, offering preventative solutions, while working cross functionally with all departments resulting in greater sales and customer satisfaction• Added 7 new customers in first 7 months of 2023, adding new sales of $100K, with strong potential for large growth• Secured new business with national companies such as Whitson’s and Fresh N Lean while also partnering with smaller local companies to grow sales

Assists in the development and implementation of annual business plans including consumer promotion activities and package enhancements while demonstrating leadership role in the projects assigned.Manages budgets/costs to plan of assigned businesses and begin to assume overall P & L management (i.e., advertising, consumer promotions, packaging, marketing research budget), plus costs and pricing.Introduces line extensions, product reformulations and cost saving initiativesPossesses a good knowledge all Company marketing information systems and can retrieve all relevant data to analyze consumption/factory volume trends for the Company and competitors to ensure issues and opportunities are identified on a timely basis.Manages the creative development process via direct agency interaction on Media and Consumer PromotionCompletes all activities from individual performance development plan.

Manage customer service for assigned customers and achieve agreed company goal of customer service, providing the main point of contact for Sales and Merchandising Managers. Manage customers orders for specified customer, ensuring timely entry of orders, correct pricing, split into truckload quantities, confirm plant assignment or move if advised by supply planning and monitor order through to customer delivery and invoicing. Manage sales specific functions such as book features, prepare market request, process claim forms and payments, review broker commissions, and resolve deductions all in a timely manor. Work with other members of the supply chain organization, such as demand planners, supply planners and logistics to resolve exceptions. Make visits to outside sales reps and key customers to increase understanding of their requirements and agree mutual actions which will improve the order fulfillment process. Escalate customer issues to Account Team Supervisor and recommend actions from resolution. Examples would include orders always exceeding feature booking, add-ons occurring too frequently or order arriving too late to meet delivery requirements. Manage customer and broker calls from the field (product recommendations/pricing, availability, etc.) monitor customer programs and tonnage dollars. Manage distressed product sales within channel.

Manage over 80 retail locations, including convenience, drug and small grocery stores in; Sell in existing lines of Coca-Cola products as well as new products, expanded product lines and displaysManage contracts for 18 retail locations with duties to include up-selling, space increase, trimester promotions, and pricingDaily activities include rotation, pricing, organization and time managementConsistently trained on new products, pricing, monthly incentives and selling strategies

Managed over 70 Pediatric and OB/GYN offices as well as five hospitals in the Maryland and Delaware territoryDetailed physicians, nurse practitioners and nurses on infant formula, toddler products and two pharmaceuticalsDeveloped strong relationships with offices through details, sampling, in-services and dinner programsManaged trimester budget of over $7,000 including sample inventory, in-services and miscellaneous expensesMaintained yearly market information pertaining to hospitals and completed annual hospital surveys to assess business progressConsistently trained on new products for introduction into the office and hospital settings to help grow business in key areas of the pediatric environment

Prospect for new business within the Lower Eastern Shore and Delaware regarding advertising programsAssess advertising needs of businesses through needs analysis and observationDevelop advertising programs that will help business growth and maintenance of clienteleDevelop strong business relationships with business owners through continuous consultation and follow upMaintain organization both in my office and work environmentsParticipate in company sponsored events and weekly meetings

Merchandise tobacco products for over 300 retail and wholesale accountsDevelop business plans for each retail partner that qualifies within the Baltimore City territoryIntroduce new products and expand current brands through promotions, incentives and in-store marketingQuote and negotiate prices, promotions and contractsAssess customer needs and develop programs that will result in the achievement of mutual sales objectivesAssist retailers in setting competitive retail pricing, optimum product mix and merchandising strategies in order to be profitable and co-exist with competitive contractsManage sales tracking and analysis for assigned accounts and overall chain business in territoryDevelop strong business relationships with small retail business owners and franchiseesImplement marketing promotions and strategies to increase volume and market shareDrive initiatives related to effective strategies for market penetration, new business and customer retention

Ba, Psychology

Activities and Societies: Phi Mu SororityBA in Psychology

Education record