Alex Smith personal email
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Alex Smith phone numbers
Quantitative and qualitative market research manager with an interest in branding, consumer insights, and corporate strategy. Experience working with advanced survey methodologies (e.g., MaxDiff, Conjoint, Van Westendorp, and Gabor-Granger), in home usage tests, heatmapping, in depth interviews, Data Visualization (Tableau) and analytical software (SPSS, SQL, and Q). Additional experience developing annual research strategies, building project proposals, and leading internal company initiatives. Having worked with B2B and B2C clients within the food & beverage, healthcare, technology, and banking industries.MBA from NYU, specializing in brand management and strategy.
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Senior Manager, Product & Marketing InsightsAmerican Express Jul 2024 - PresentNew York, Ny, Us -
Research Manager, Research Design & StrategySuzy Feb 2023 - Jun 2024New York, Ny, UsPrimary researcher and point of contact for enterprise clients within various industries, including technology, food & beverage, banking, and pharmaceuticals. Managed brand tracking and pre/post campaign measurements for brands with over $1B in revenue. -
Senior Research Analyst, Research Design & StrategySuzy Nov 2021 - Jan 2023New York, Ny, UsLed client portfolio consisting of $3m+ annual revenue on quantitative and qualitative research needs. Developing research plans and executing packaging, pricing, product innovation, competitive landscaping, user experience (UX), and A/B testing projects. -
Project Specialist, Strategic SolutionsGlg May 2021 - Oct 2021New York, Ny, UsManaged book of business consisting of global medical device clients, which included constructing and pricing client project proposals based on current capabilities and available budget. Led a $250K research project, the largest in team's history, a 10 country study focusing on how perceived value and usage of client's product changes by market. -
Senior Associate, Strategic SolutionsGlg Feb 2020 - Apr 2021New York, Ny, UsDesigned and led end to end quantitative surveys using advanced methodologies (MaxDiff, Conjoint, Van Westendorp, and Gabor-Granger). -
Associate, Strategic SolutionsGlg Jun 2019 - Jan 2020New York, Ny, UsEnsured quality control for survey drafts, respondents, and PowerPoint deliverables, monitored day-to-day survey fielding progress and identified qualified survey respondents. Additionally, spent time drafting, programming, and creating custom crosstabs in Decipher survey platform -
Retail Banking InternKeybank May 2018 - Apr 2019Cleveland , Ohio, UsForecasted mutual fund volatility, marketed bank products, and services, and analyzed annuity proposals for financial advisers and banking clients.
Alex Smith Skills
Alex Smith Education Details
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Nyu Stern School Of BusinessGeneral -
Syracuse UniversityEconomics
Frequently Asked Questions about Alex Smith
What company does Alex Smith work for?
Alex Smith works for American Express
What is Alex Smith's role at the current company?
Alex Smith's current role is Product Insights @ Amex | NYU Stern MBA.
What is Alex Smith's email address?
Alex Smith's email address is al****@****ail.com
What is Alex Smith's direct phone number?
Alex Smith's direct phone number is +180526*****
What schools did Alex Smith attend?
Alex Smith attended Nyu Stern School Of Business, Syracuse University.
What skills is Alex Smith known for?
Alex Smith has skills like Returns, Hiring, Writing, Positioning, Concepts, Social Media, Charities, Economics, Human Resources, Economy, Adobe Contribute, Biology.
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