Alex Steer Email & Phone Number

London, England, GB

New York, NY, US

Developing new and better data solutions for marketing.

New York, New York, US

New York, NY, US

I led the global data, analytics and AI capability for one of the world's largest marketing agencies: 1,000 specialists in in data strategy, advanced analytics and marketing automation. Our work helps major advertisers turn data into a strategic asset, and use it to make better decisions and deliver more effective brand and customer experiences across paid.

New York, NY, US

London, London, GB

I was responsible for our agency's overall offer strategy and capabilities, especially our specialist practices in data, analytics, technology, programmatic and performance marketing, and ecommerce. I led on marketing transformation projects with key clients and on new business, helping clients design their marketing operations to get more value out of.

New York, NY, US

I was responsible for design and execution of the agency's strategy, including management of our offers in strategy, planning, technology and data. I led on overall strategy and structure for key clients and for major new business pitches. My focus was on integrating technology and data into the strategic planning process to make our client work more.

New York, NY, US

I brought together and ran the agency’s integrated data and technology practice (known as TED), and led our offer in marketing effectiveness with all clients. TED was the first fully-integrated data and technology team in a UK media agency. Milestones included launching new practices in marketing technology operations (known as Pie), data strategy, and.

New York, NY, US

I led Maxus's offer in analytics and marketing effectiveness, including data strategy, attribution, marketing mix modelling, forecasting, media/creative optimisation and data management. I was responsible for managing our team of analysts and marketing scientists, helping major clients improve their approach to measurement, and evaluating and developing.

Fabric was a data-driven digital marketing agency, now part of Possible. I was strategy lead on our biggest digital/social creative accounts (KFC, Heineken, Old Mout Cider), and led our analytics and data management offer across the agency. I was responsible for our analytical strategy and product development roadmap. I advised global organisations and.

Led strategy on the agency's major digital creative accounts: KFC, Heineken, and the launches of two new cider brands, Old Mout and Blind Pig.Won seven creative awards for creativity and effectiveness. Grew KFC to world's second biggest fast food brand by digital audience, reaching weekly audience of 2 million in the UK with >10x ROI on digital spend. Grew.

London, London, GB

The Marketing Fellowship is WPP's global talent development programme. Spent three years in strategy and consulting roles in three agencies (Ogilvy, The Futures Company, Fabric) in different divisions of the group, in the UK, South Africa and the USA.

London, GB

Kantar Consulting (formerly The Futures Company) is a strategic planning and innovation consultancy, part of Kantar, the research and data division of WPP. Research-based marketing strategy and innovation consulting; future planning, scenario planning and trends consulting with a specific focus on digital and social media, technology and data, and emerging.

New York, NY, US

Account planning across integrated advertising, PR and digital accounts; developing brand positionings, portfolio strategies and communications plans; monitoring and advising on market and consumer trends; client relations and day-to-day guidance on messaging and positioning. Won four awards for communications effectiveness for two clients.

London, England, GB

NPC is an effectiveness consultancy and think-tank for the non-profit sector. Advised donors, funders and charities on how to achieve and demonstrate greater social impact from their activities; planned and wrote reports on charities' work in the education and young people's sector; analysed charities' activities, results and finances and recommended.

Oxford, GB

The OED is the definitive historical record of the English language. Researched the history and development of the English language; wrote and edited dictionary entries; trained editors and researchers on research methods and new technologies; advised on specialist areas of lexicography and historical bibliography (especially early English).Taught English.

Pg.Dip., Artificial Intelligence For Business

Mphil, Medieval And Renaissance Literature

Ba (Hons), English