Alex Strong Email & Phone Number

Cedar Falls, Ia, Us

Long Beach, Ca, Us

Oversee strategy and execution for Redbarn and Pawstruck brands on Amazon, Chewy, Walmart, Target+, and more.

Long Beach, Ca, Us

- Oversee strategy and performance of Amazon and additional marketplaces to accelerate growth for both Pawstruck & Redbarn brands- Directly manage team and agencies supporting account health, catalog management, FBA inventory planning, FBA reimbursement, seller enforcement, and PPC advertising- Develop, test, and optimize new creative, pricing, promotions, and advertising strategies based on data from Brand Analytics, Helium10, and SellerBoard- Identify assortment expansion opportunities to drive market share- Work cross functionally with retail sales, creative, operations, social, and customer service teams

Chicago, Us

Lead eCommerce digital shelf strategy for brands on Amazon, Walmart, and more. Responsible for developing and managing team processes and operations to align digital shelf content strategy with sales, media, and shopper marketing initiatives. - Research and development of digital shelf technology solutions to improve tracking and benchmarking of share and conversion KPIs- Deep knowledge of eCommerce digital shelf technology (ex. Salsify, Syndigo, Profitero, eFundamentals)- Support new business & strategic business reviews with content strategy and analysis- Calculate profitability of cost revenue ratio to ensure healthy contribution margin- Leadership development of team managers & mentorship program- Served as Interim Director supporting management of budget, forecasts, P&L

Naperville, Il, Us

Oversaw a team of 30+ copywriters, graphic designers, offshore support and managers to support 100+CPG clients. Responsible for ensuring optimized PDPs met content health benchmark standards on eCommerce sites like Amazon, Walmart, and more. Worked with eCommerce business management and media account leads cross-functionally.- Remote team development and creation of training materials- Supported new business quarterly goals by promoting additional content services- Developed best-in-class Digital Shelf Content Analysis + Recommended Action Plan deliverable- Managed performance of manager roles; interviewed and hired new manager-level roles

Naperville, Il, Us

Managed a remote team of 6-8 copywriters, designers, and publishers to help clients create and maintain best-in-class product pages on eCommerce sites like Amazon, Walmart, and more. Responsible for meeting division goals by supporting training & development, performance evaluation, and performance improvement plans for team members.- Supported project and resource management across multiple client priorities- Scheduled and organized regular meetings with team as well as cross-functional teams- Reviewed candidate resumes, conducted interviews, and established interviewee assessments- Helped team troubleshoot publication issues in Vendor Central, Seller Central, Item 360, and other retailer portals

Naperville, Il, Us

Led key accounts as Content Lead providing digital shelf content analysis and recommendations. Supported with optimized eCommerce copywriting and content syndication work as well as delegating projects to other team members.

Naperville, Il, Us

Supported accounts with digital shelf content creation and publication. Researched top SEO keywords leveraging tools like Sellics, Helium10, MerchantWords, and Google Ad Words. Wrote optimized eCommerce copy. Published approved content assets via retailer self-service portals (Vendor Central, Seller Central, Supplier Center (now Item 360), IDM, and more). Supported new item setup. Provided digital shelf content strategy analysis.

In addition to writing, arranging, and performing music, I have experience self-recording (sound engineering and mixing), booking national tours, and promoting (social media, music distribution). I have also taught music lessons (guitar and piano) and guided students in songwriting at Dayjams Rock Music Daycamp.

Chicago, Illinois, Us

Researched and reported on construction projects nationwide. Collaborated with different teams to gather information and meet quality assurance standards.

Chicago, Il, Us

As a Records Auditor working in the Registrar's Office, I was responsible for auditing students' program requirements, determining transfer credit from transcripts, processing grade and status changes, packaging diplomas, and verifying documents.

New York, Ny, Us

Taught poetry and coached soccer for children ages K-4 at John Hay Elementary School. Planned lessons.

My main duty at the PCC was managing the center (including talking with visitors, cataloguing material, and promoting the organization) and serving as the main liaison to the board of directors. I helped edit the 2011 anthology of “Hands on Stanzas” poems and began a biweekly open mic that ran during the summer. I am currently working as a volunteer with the PCC and helping to complete its ICDP profile.

Us

Directed 5-8 camper bands (ages 7-15) to write and perform two original songs in a week

Bachelor Of Arts (Ba) (Honors), English

Spanish, Literature, History

Spanish Language And Literature