Alex Summa Email & Phone Number

North Hollywood, Ca

North Hollywood, Ca

Glendale, Ca

(via Apple One)

New York, Ny

I spent the last three years working with music videos and building relationships with MTV, BET, Nickelodeon, CMT, Fuse, Revolt & Music Choice for video placement & artist bookings. I supervised and facilitated solicitation of the delivery process for video shoots, behind-the-scenes, b-roll and miscellaneous content for Adele, John Legend, The Chainsmokers, Snoop Dogg, Tony Bennett, Juicy J, T.I., Solange, Odd Future, Dillon Francis, Madeon, Rachel Platten, Grace VanderWaal, T.I. & Empire; and worked closely with media partners and post-production houses to ensure all appropriate audio and visual edits were made for broadcast.I have developed creative artist pitches for established and new acts alike, landing major emerging artist platform campaigns such as VH1’s You Oughta Know, MTV’s International Push Artist, Revolt’s Circle Sessions & Fuse’s Fuse First. I designed company-wide digital blasts used to support these campaigns via Photoshop & Indesign. I have also created :15 & :30 pre-roll ads for Columbia artists, lyric videos & behind-the-scenes edits.In late 2015, I taught myself CaptionMaker and have closed captioned over 150 music videos and broadcast specials to date, saving Sony Music Entertainment over $30K. This function was not originally part of my responsibilities, but became an essential aspect of the Video Production department. I am always looking for ways to be more efficient at my job.I have coordinated broadcast specials, live stunts and music video broadcast premieres on MTV, VH1, BET, Centric, Fuse, Revolt, Nickelodeon, CMT & Music Choice. I have also assisted in booking artist promotion for the aforementioned channels as well as awards shows and specials including the MTV Video Music Awards, BET Hip-Hop Awards, Centric Soul Train Awards & Nickelodeon Kid’s Choice Awards. Artist promotion consisted of performance, interviews and content that was released on the broadcast channels and digital platforms in sync with music video premieres.

Greater New York City Area

•Scanned images, then edited and manipulated photos via Adobe Photoshop using color correction tools

Miami/Fort Lauderdale Area

-Created innovative marketing strategies to promote concerts and album releases for new artists-Distributed marketing tools to lifestyle accounts for in-store display (i.e. Urban Outfitters)-Created social media marketing campaigns to raise awareness for artists-Compiled visual reports on artist’s performance and marketing efforts -Sold subscriptions to entertainment guides, wrote product reviews and performed stock checks

Miami/Fort Lauderdale Area

• -Created social media campaigns and press releases to stimulate ticket sales of RAW Showcase• -Sold 500+ tickets ($10,000)-2nd most of any major U.S. city• -Scouted talent (i.e. musicians, film directors, cinematographers and visual artists)• -Organized four showcases at art galleries for upwards of 500+ people

Miami/Fort Lauderdale Area

Part of the advertising team that was in charge of creating a new, national digital campaign for Papa John's Pizza with a $1.5MM budget. The target was 18-24 year olds in the top 50 college markets (U.S.) and the goal was to increase sales and rewards members by 1,000,000 people. As Head of Research and Development, I discovered one very important fact: Within the top 50 college markets (U.S.) there were only 2,000,000 students but, there were almost 16,000,000 18-24 year olds who played video games, whether it be online, console or mobile gaming. We decided to target 18-24 year olds who play video games instead, that way we could hit the top 50 college markets while expanding our reach. The idea was simple: to make Papa John's the pizza of video-games. We decided to focus on one particular game and co-promotion: Blizzard Entertainment's World of Warcraft. World of Warcraft users would have to complete a quest that would allow them to order Papa John’s Pizza inside the MMORPG (massively multiplayer online role-playing game). The user would be prompted to fill in their contact information and an icon would be added to the screen so that the player, at any time, could click the icon to order a pizza. Afterwards, a confirmation would be sent to the user to confirm the order and the product would be delivered in 45 minutes or less. When the user would input their contact information they would also become a Papa John’s Rewards member. After becoming a member they would be prompted to invite 5 other friends to become members in order to receive a free pizza; This could be done by inviting other World of Warcraft users while playing the game.

Naples, Florida Area

-Created digital marketing strategies to drive in-store traffic (20% increase)-Rotated through marketing, sales, human resources and finance departments

Bachelor Of Science (B.S.) Communications, Advertising

Education record

Education record

Education record