Alex Tello Email & Phone Number

Santa Monica, Ca, Us

Manage and execute marketing initiatives/strategies as set out in the brand strategic outline including all facets of advertising (print, social, and video), retail/channel marketing, pricing initiatives, channel distribution strategies, sales support, promotions, and events for product lines: Nintendo, Universal – Illumination, Black + Decker, The Simpsons (Disney)• Lead cross-functional teams (Costing, Design, Planning, Packaging, Sales) to develop compelling and profitable product lines, which meets licensor’s approval, hit target costs by reviewing the P&L sheet, and adhere to schedule• Create retail-specific programs and exclusives; tailoring product lines and marketing strategies to maximize business across channels (Mass, Online, Club, Value, Alternative Channels)• Analyze and provide category, consumer, competitor, customer and product-specific insights, trends and market research in support of brand strategies• Create effective and compelling packaging and online copy-based product and segment communication strategies, positioning, play pattern and key product features• Pitched and spearheaded the “Bowser Bash” event at the Nintendo Times Square store to support current mainline and Super Mario Bros. Movie lines

Simi Valley, Ca, Us

Directed the strategy, design, and product assortment for e-commerce and wholesale to achieve financial and gross margin targets across 30 vendors, ensuring to increase sales by 20% yearly across hardlines and softlines categories (i.e. backpacks, accessories, pins, action figures, t-shirts, etc.)• Managed product assortments via vendor assortment availability, purchase order management, manage timely deliveries, and assure compliance with company’s shipping and logistical guides to grow sales and revenue yearly• Effectively collaborated with vendors and studios to plan, develop, and create exclusive merchandise assortments for both the e-commerce and wholesale business channels increasing revenue• Analyzed account business performances and build new growth objectives with new and innovative product• Negotiated with vendors to acquire contracts, sales, samples, pre-order windows, item exclusives, and other sales and growth generating initiatives with eye toward expanding the revenue of every vendo

City Of Industry, Ca, Us

• Established the strategy and product assortment for retail and e-commerce to achieve financial targets, sell-through and gross margin targets for all assigned categories (novelty accessories: consumables, pins, lanyards, plush, stickers, keychains)• Spearheaded the concept, development and production of the private label BoxLunch candy line• Achieved annual and quarterly open to buy, forecasting and budget planning for assigned categories• Led the direct to retail programs and product development within the novelty accessories department with internal and external studio partners• Reviewed trend analytics, competitor retailers consumer trends, and media landscape to identify best practices and franchise opportunities in line with strategic goals• Identified and developed new business opportunities; managed from concept to pitch, to vendor on-boarding to final product• Collaborated with IP holders, vendors and internal teams to provide the best shopping experience with the BoxLunch brand in store and online• Managed strong and collaborative cross functional relationships with stores, marketing, vendors, licensees, studio partners, distribution centers and planning teams to drive successful strategies• Liaised with studios and licensee partners on design development of product and franchises for precise branding and audience engagement• Guided assistant buyer by instructing how to properly analyze the business and grow each category with best practices

Burbank, Ca, Us

Burbank, Ca, Us

Burbank, Ca, Us

Los Angeles, Ca, Us

Burbank, Ca, Us

Hollywood, Us

Bachelor Of Science, Fashion Merchandising And Marketing

Education record