My goal with Absorb Films and my decade of filmmaking so far has always been to give people and their businesses access to high-end, creative and bespoke video content. My ultimate wish has always been to progress into narrative screenwriting and directing.But that's a side hustle for now.I think it’s that striving that makes a big difference and adds a great value to businesses I support with video marketing. No matter the budget or concept, myself and my crew members go above and beyond to create something that carries production value, story and artful, kinetic cinematography.I decided to go freelance in 2012 and cut my teeth in events highlights, shooting and editing sizzle reels for some of the UK’s best nightlife and corporate events organisers. I soon added music videos to my roster of services and began to work with independent producers, directing and shooting for an eclectic mix of upcoming artists.During this time I shot everything from weddings, international car shows and a comedy sketch for charity starring Matt Lucas. There’s never a dull moment in this industry…As social media integrated video for their business profiles I branched out into hero videos, giving local businesses a more engaging creative platform to showcase their services. Absorb Film’s first step from SMEs into the wider marketing world was supporting Decathlon UK for several years, shooting between the UK and France revamping their social media output with their in-house creatives.This led to creating for other staple brands such as Coca Cola, Twining’s and John Lewis, working alongside creative agencies to deliver successful multi-media campaigns. Today, ABSORB Films partners with a handful of agencies, supporting them with video production for some of the UK’s most well known brands. Alongside brand storytelling I still love shooting events, music related content and weddings.