Alex Mcnamara Email & Phone Number

Portland, Or, Us

Senior Brand Manager for Widmer Brothers, Redhook Brewing and Square Mile Cider

San Francisco, California, Us

Strategic Direction: Developed Brand Marketing strategy and creative platformBusiness Impact: Developed and ran Growth Marketing strategy across Organic, Referral and Paid that directly influenced Business goals and top line revenueExecutive Partnership: Collaborated with C-Suite and VPsAgency management: Managed agency relationships and pitches. Collaborated with agency leadership.Mobile Performance Builder: Led a XFN team of Product and IT to implement attribution, retention and optimization platforms - Segment, Branch, Braze and AmplitudeCreative development: Lead internal creative development through strategy and brief writing to develop impactful creative assets Analytics: Partnered with Marketing and Product Analytics to develop measurement KPIs to evaluate all Growth campaignsTeam Leadership: Attracted and managed exceptional talent that drove enhanced strategy across acquisition and retention

London, Gb

Strategy and Pitch lead - Collaborating with entire agency C-Suite, spearhead development of bespoke GTM audience, comms planning and media strategies for multiple clients. Directed VPs to develop aggressive solutions to drive growth based in historic data Traditional and digital marketing - For Cruise I stood up from scratch the GTM media plan across traditional offline and digital channelsUser Acquisition - Managed complex multi-product client across Canada and S. America to drive user acquisition I was part of Fetch from Nov 2017 - Oct 2019 when Fetch became iProspect

Global Strategy - Led brand positioning and messaging development for Brand reimagining and subsequent product launchesPartner Marketing: Worked with multiple PC OEMs on partner assets including messaging, advertising and organic assetsBrand campaign production - Lead on multiple productions for US campaigns across online digital and offline traditional channelsGlobal experience - lead on productions run out of local mcgarrybowen offices - London, Shanghai, Singapore - partnered with local teams to ensure global brand was adhered to but with local nuances to resonate with local market audience.

London, Gb

Accountable and dependable account manager across Honda, Western Union and Omega overseeing on-budget production of creative assets and digital development from strategy to on-time delivery.Honda - Managed ATL and digital asset development from strategy to delivery of TV, Print, OOH, Social, display and website development for Honda Pan European Advertising including CR-V 'Illusions'​ which won a Gold Lion and CR-V 'Endless Road'​ which won a Bronze Cyber Lion for the first ever never ending YouTube video.Western Union I lead the development of an internal app to encourage employee engagement with the new WU branding. Also the account lead of the Chain of Betters website build that housed the beautiful stories they created and allowed people to submit their own storiesOmega Watches International digital campaigns - lead the development of Omega's YouTube One Channel gadget as well as global print and online film to launch the groundbreaking Master Co-Axial Chronometer. Grew the account 5x.Pernod Ricard - Lead the pitch winning team for Pernod Ricard's Campo Viejo Streets of Spain digital campaign. Lead the development of the "StreetsofSpain" event website and a host of 15s social films that drove people to go to the event on a limited budget.

London, London, Gb

Worked primarily on RBS and NatWest Savings and Mortgages before working on RBS Rugby and NatWest Cricket sponsorship.Project lead in the design and build of RBS' and NatWest's first HTML 5 microsite.Lead in other website builds as well as online banner development from strategy through to delivery.

London, Gb

As Account Executive I primarily support the client managers on the Wedgwood account and New Business, as well as helping on the Mandarin Oriental account.In addition, I managed the design process of a new logo and branding for a client, and shadowed the Creative Director on pitches and client campaign creations.Following my earlier experience at Mandarin Oriental, I also advised account managers on social media.

Quarry Bay, Hong Kong, Hk

Drafted central Social Media strategy for presence, content development and best practices that was rolled out across all hotels of MOHG

Upper Second Class With Honours, Business Economics With Proficiency In Spanish

Education record