- Spearheaded demand generation strategy increasing market engagement and lead acquisition.- Redesigned and developed company website with modern architecture, boosting site performance and SEO ranking.- Executed and optimised email and paid advertising campaigns to drive traffic and conversions.- Developed video scripts and assisted in the production of promotional content for the website.- Leveraged advanced analytics to drive marketing decisions and optimise campaign performance.- Automated lead management and sales processes with 3rd party tools, improving efficiency of the sales pipeline.- Executed content strategy, positioning the company as industry experts and increasing organic clicks sevenfold.- Utilised heat mapping to gain insights into user behaviour for website optimisation.- Implemented A/B testing to refine user journey and bolster conversion rates.

- Implemented front-end performance upgrades that dramatically increased site speed, enhancing user engagement and reducing bounce rates.- Optimised Google Tag Manager and tracking events, enabling more accurate and insightful data analysis for data-driven decision making.- Developed and executed a comprehensive UX strategy that directly led to increased conversions.

- Directed a digital design and web development studio specialising in creating digital experiences for cultural institutions like Franz Erhard Walther Foundation, City of Fulda, Bologna Gallery, Alchemy One, Top Image Services, Studio Manuel Raeder, Kurdish Film Festival Berlin, Cashmere Radio and Radio Relativa.- Managed end-to-end digital product development, from concept to launch, with a keen focus on user experience and client satisfaction.- Implemented SEO strategies and front-end development practices to enhance online visibility and user engagement for clients.- Led a dynamic team in delivering innovative solutions, ensuring projects met high standards of creativity and functionality.- Oversaw digital strategy and project management, aligning technological solutions with artistic visions.

- Led the frontend development team at Amorelie, a leading Berlin-based e-commerce store.- Managed daily operations and strategic planning, including scrum meetings with key stakeholders like the agile manager, CTO, and product team.- Spearheaded UX research, A/B testing and applied insights to marketing and development processes, significantly enhancing website conversion rates.- Mentored and guided the frontend development team, fostering a culture of innovation and continuous improvement.- Collaborated closely with cross-functional teams to align frontend development with overall business objectives and ensure seamless user experiences.