Alex Toledo Aranda Email & Phone Number

Madrid, Es

Mexico City, Mexico

México

Part of Nord Anglia Education, Greengates is the highest IBDP scoring and most international school in Mexico.

Lima, Perú

I was responsible for the creation and start-up of the marketing department at Colegio Peruano Británico, now part of Nord Anglia Education, the world's leading premium international schools organization.Accomplishments (As of Jan.2023):Launched the school's new visual identity, logo, website, school mascot, new uniform, new house system, design of branding in physical spaces, merchandising, school newsletter, informational brochures, PR, relaunch of social media and digital strategy, online and offline advertising, etc.

Lima, Departamento De Lima, Perú

I was head of the communications and marketing team with responsibility for: Internal Communications, External Communications, Marketing, Branding and Graphic Design.Responsible for the internal implementation of global initiatives in the TP MAR region (Colombia, Guyana, Nicaragua and Peru).*TP Peru recognized by GPTW as one of the best companies to work for in Peru and one of the best companies to work for in Latin America.*25 Best Workplaces in the World (2021) by GPTW and Fortune magazine.

Provincia De Lima, Peru

- Creation of online and offline marketing campaigns and strategies.- Public relations and media management.- I was responsible for the production of Lincoln TV, a pioneering live news and interview program hosted by the school's students (concept development, script development, selection of topics/interviews, and general production).- Designed graphic and audio-visual materials.- Development of digital marketing campaigns (Google Adwords, FB and IG Ads) and web data analysis.- Preparation of campaign reports and KPIs.- Organization of internal and external events.

Provincia De Lima, Peru

-I was responsible for the development and implementation of new communication channels such as Portales TV and the private Facebook group, which reached more than 1000 employees actively sharing content in less than 6 months.-Management of all internal communication channels.-I was in charge of organizing internal events (trainings, benefit fairs, etc.).-I was in charge of the social responsibility activities in direct coordination with the benefited communities and with the NGO that helped us implement our projects.-I participated in the implementation of the new internal value proposition and change management of the corporate culture.

- I led a team of 5 people in charge of implementing internal communications in the company, supervising the content and aligning it with the company's value proposition.- I was responsible for the management and correct use of the company's benefits, promoting them, managing experiences and developing strategies to increase their impact on employees and work environment scores.- I organized various contests and internal fairs to promote the new corporate communication channels and the active participation of employees in them.- I was responsible for the management of corporate awards, exceeding the 2015 annual target.- I was responsible for the distribution of Christmas bonuses to 3500 employees nationwide, managing databases in direct coordination with management at all levels.- I attended to the requests and communication needs of the different areas of the company, collaborating with them on campaigns and actions aimed at changing behaviors and achieving business goals.- I participated with the Culture Committee in the development of the internal and external communication action plans for 2016.

Callao

- Development of communication campaigns aimed at administrative and operational personnel, as well as vulnerable and strategic populations in the Callao region.- Supervision of graphic identity and corporate image.- Development of the Client Advisory (newsletter addressed to the company's clients) and bilingual management.- Responsible for the development of the quarterly internal magazine and content management for social networks.- Support for social responsibility campaigns.- Responsible for the production of communications (press releases, informational flyers) to key external stakeholders. - Develop and design graphics for use in internal and external communication channels.- Coordinate the APMTC Academic Visits Program.- Press media management.

- Management of all internal communication channels.- Development of internal campaigns in coordination with different areas of the company, with a positive impact on sales.- Manage, measure and promote corporate agreements.- Organize a wide range of internal events (training sessions, benefit fairs, etc.).- Support internal recognition programs.- Developing the internal magazine and designing graphic and audiovisual materials.- Manage the internal on-line shop.- I actively supported the implementation of the new internal value proposition, culture management and internal branding, among other functions and achievements.

Professional Diploma In Digital Marketing, Marketing/Marketing Management, General

Junio 2018 - Abril 2019

B.S. In Mass Communications

Corporate Communications Specialization