Alex T. Email & Phone Number

Westlake, Oh, Us

Westlake, Oh, Us

Westlake, Oh, Us

Westlake, Oh, Us

Alfresco is an enterprise open-source software company providing Enterprise Content Management (ECM) and Business Process Management (BPM) solutions to leading organizations in Manufacturing, Government, Healthcare and Financial Services.My role:- Leading a cross-functional team to plan, develop, review and iterate Alfresco’s global campaigns strategy.- Delivering multi-channel programs that increase awareness of Alfresco and generate demand for product in line with response and revenue targets, including webinars, email, nurture and paid and organic digital and social campaigns.- Translating technological detail into useful content for key personas at each stage of the buyer’s journey and delivering these in the relevant inbound and outbound channels.-Constantly monitoring program metrics/KPIs in order to optimize campaigns and deliver the best possible ROI.-Briefing internal and external teams on campaigns and monthly and quarterly success reporting to the leadership team.-Management of the campaign and content plans and associated budgets and delivery teams (in-house and agency).

London, England, Gb

FreshNetworks/ FreshMinds was a start-up social media and community agency helping global brands navigate a digital world.My role: - Providing digital and social marketing and communications strategy consultancy to a range of clients and internal teams with an emphasis on brand campaigns, digital PR and community development.- Ideating, planning and overseeing the delivery of creative social and digital campaigns that help clients achieve strategic objectives, with a focus on agile techniques and growth hacking.- Developing impactful digital and social media, channel and content strategies in partnership with client-side teams.- Supporting agency new business efforts including development and delivery of creative responses, proposals and pitches to meet client’s objectives and close sales in line with targets.- Providing digital consultancy to the FreshMinds business – delivering ‘hands-on’ learning seminars across the team to spark curiosity and build skills and knowledge in social and digital.

London, London, Gb

FreshNetworks is a social media agency with a resolutely commercial and strategic approach. We help global brands, including Telefonica, Jimmy Choo and American Express, use social media to achieve their key business goals.Our services include: • Social media strategy• Social media monitoring and analysis• Online community design and build (inc. Facebook application development)• Online reputation and community management.We can advise on all aspects of social media including any internal changes required for integrating social throughout your business.

• Producing copy and developing website content to engage, educate and entertain key audiences for various clients in order to promote various products, services and ideas, on a freelance basis. • Liaising with the client and other stakeholders including colleagues, branding and PR agencies to ensure that messages are timely, relevant to the campaign and in-line with objectives• Utilising a full spectrum of social media tools to reach the audience, including blogs, and other social media platforms.

London, London, Gb

Octopus is a leading publisher of illustrated books comprised of ten imprints including Conran, - Mitchell Beazley and Hamlyn. I managed the team planning and delivering coordinated PR and marketing campaigns to support sales of titles. My responsibilities included:- Developing and delivering annual marketing and PR plans and managing associated budgets- Running a team of marketing and PR assistants and a marketing designer- Maintaining and growing a network of strategic marketing partnerships and managing relationships with authors, journalists and bloggers.- Development of the Octopus Publishing Group website as a marketing and e-commerce channel

London, Gb

The British Library is the national library of the United Kingdom and the largest library in the world by number of items catalogued. It holds over 170 million items from many countries. I was responsible for the planning and delivery of marketing and PR activity for the Library’s Publishing department, Digital Picture Library and Business & Intellectual Property Centre (BIPC). My responsibilities included:- Devising and managing creative marketing campaign plans to meet strategic goals for three distinct departments with a variety of audiences- Copywriting and coordinating the development of all outbound communications across a number of online and offline channels, including web, social, print, programmatic advertising and events.- Campaign reporting, evaluation and communicating with a wide variety of audiences including the Chief Executive and Board members.

London, Gb

I covered all aspects of UK and global marketing for the Heinemann brand of children's books within one of the world’s leading educational publishing groups. My responsibilities included:- Developing and managing the marketing plan; delivering marketing campaigns to school and trade bookseller buyers- Devising creative concepts and producing copy and design briefs for web and print collateral- Website management: improving usability and creating search engine-optimised content