Leading the charge to disrupt how our brands connect with consumers, moving from an old-school TV-first mindset to a balanced mix of TV, digital, and OOH. Smarter spending with more measurable and quick impact.Responsible for leading Teams handling TV, digital marketing, OOH media, social media, influencers, sponsorships, PR, and creative production.My current focus is on:* Selecting and rolling out a new CMS across all owned digital properties* Bringing Salesforce Marketing Cloud into the mix for community building and activations across all of our 7 brands in 2 markets (CZ & SK)* Building a sustainable influencer strategy with a leading agency and our cultural ambassadors.* Supercharging sponsorship activations for maximum ROI* Shuffling around our media spend to ensure broad reach across all ages

I joined Munvo to build and lead the marketing & sales/demand gen functions from the ground up, driving growth after years of organic and partnership-driven expansion. Developed a 3-5 year strategic plan, built a solid MarTech foundation by integrating HubSpot with Salesforce, and rolled out a seamless omnichannel ABM approach.* Led a globally distributed remote team responsible for content marketing, growth marketing, and sales enablement.* Crafted and executed ABM strategies using 6Sense and a full suite of marketing tools.* Created and amplified Munvo’s “Maximizing your MarTech investment” message to attract and convert prospects.Achieved goal of having Munvo acquired by a network agency - Plus Company - a global agency with 3K+ employees Nearly doubled web traffic from our ideal customer base, delivering qualified leads to sales and fueling pipeline growth.

As the Marketing Strategy Lead at Wunderman (now VML), I led initiatives that made a lasting impact on the company. Securing Amazon Europe as a key client for our Prague office was a standout moment, proving our ability to manage a significant global account.* Built a pan-European team to serve diverse B2B and B2C clients, spanning U/X design, digital strategy, SEM/SEO, and lead generation across Prague, Warsaw, Munich, and London offices.* Grew billings 20X by expanding our service offerings across the WPP network.* Led the redesign of Shell's loyalty program across four Central and Eastern European markets, impacting 3 million customers.

As Director of CRM and Analytics, I developed and executed a comprehensive CRM strategy, focusing on customer lifetime value (LTV) and creating a unified customer view across digital and retail. I managed a $2M budget, ensuring its strategic use.* Launched an industry-first cross-retailer FMCG loyalty program using OCR receipt scanning, boosting site visits 3X and page views 3.4X.* Led customer segmentation efforts, tripling open and click rates through optimized trigger campaigns aligned with customer journeys.

As Senior Manager for CRM Campaign Planning, I led cross-functional teams to manage inbound and outbound marketing channels. I oversaw the planning and execution of 70+ campaigns each month, using business case analysis to optimize ROI and refine our marketing mix.* Fostered a data-driven culture within the team.* Fine-tuned campaigns for measurable success and impact.

As Senior Manager - Global CRM at Coach, I drove growth and innovation across APAC and EMEA markets:* Quadrupled the APAC database and doubled the number of buyers in just one year.* Launched an APAC loyalty program that drove 55% of sales in its first year.* Grew the database to 500K contacts through creative lead generation efforts.These milestones highlight my ability to scale and innovate on a global level.

At Tommy Bahama, I led the strategy and creative direction for direct mail (DM) and email marketing (EM), crafting engaging narratives to boost customer interaction.* Grew the emailable database by 45% and direct mail recipients by 20% in my first year.* Orchestrated a holiday DM campaign that reached 300K recipients and drove $12M in incremental revenue.

As a CRM Specialist at Client Spectrum (Munvo), I led a transformative project with Airmiles/LoyaltyOne in the GTA, focusing on designing and delivering training for IBM Unica Campaign v7.* Worked closely with senior marketing management to create customized training materials and strategic plans.* Facilitated seamless CRM adoption, empowering teams to unlock the platform's full potential.

As a founding member of the Unica Campaign team, I helped revolutionize direct mail by removing non-responders to boost cost efficiency and marketing impact.* Led over 120 campaigns across 10-15 properties, cutting 500,000 pieces of mail and testing 2M+ against a database of 40M guests.* Trained corporate and property users on CRM applications, analyzed mail-cost savings, and managed the rollout of Unica Collaborate for more efficient campaign execution.

I oversaw product management, marketing strategy, and inventory control for the Thomas Kinkade collectibles line, which accounted for 41% of total revenues.* Revamped direct mail campaigns, using IBM Unica Affinium software to boost revenue by 7.4% and add $6.9M in sales.* Developed a spreadsheet model that projected future sales and optimized inventory.* Identified target markets and successfully launched seven new product lines within six months.