Alexus White Email & Phone Number

Montreal, Qc, Ca

- Produced marketing campaigns promoting public safety initiatives resulting in over 117M impressions and increasing brand awareness by 24%.- Spearheaded public opinion research projects including focus tests, audience segmentation studies and evaluation reports to support campaign development.- Adapted and simplified complex legislative concepts into understandable and engaging digital content.

Ottawa, Canada Area

- Publicized six events using a mix of organic content, earned media, and advertising tactics resulting in over 20,000 attendees.- Created content and managed social media accounts on Facebook, Instagram and Twitter to engage directly with participants and vendors.- Supported event planning and on-site organization of vendors, artists, sponsors, partners and volunteers.

Ottawa, Ontario, Canada

- Produced the marketing campaign for the COVID Alert app resulting in over 1.9 billion impressions and 6.4 million app downloads.- Conducted monthly assessments to evaluate campaign tactics to optimize success and cost effectiveness.- Established relationships with over 125 influencers and partners in diverse private, non-profit and government sectors.

Ottawa, Canada Area

- Organized events to engage and inform over 11,000 employees about departmental mandates and goals.- Researched and coordinated the acquisition of artifacts for exhibits including arrangements for display, shipping, security, and insurance.- Contracted and procured equipment and services for sets, translation, webcasting, ticketing, etc.

Bachelor Of Arts - Ba, International/Global Studies

Graduate Certificate, Strategic Public Relations And Communications Management