Consultant, Brand + Marketing Strategy
Viteri Consulting Services
I help companies define their opportunity, differentiate their brands, and tell their story.Client list includes: Amazon, Equitable, Getty Images, L Catterton, Black Diamond Capital Management, Graphiti Associates, the Kepler Group, and Promoboxx. Significant projects below:BlissContracted by L Catterton as Interim CMO for a new portfolio company. • Developed brand strategy and defined new audiences, product architecture, distribution channels, and pricing structure. • Developed year 1 marketing plan, eCommerce roadmap, and helped relocate team from NYC to LA.Getty Images• Developed new brand strategy & brand identity and advised on pricing improvements for iStock by Getty Images.• Created the brand and marketing strategy for the global launch of Getty Images’ first direct-to-consumer brand, Photos.com.Equitable Contracted by Kepler Group as interim client management lead for Equitable. • Repositioned Equitable's consumer content strategy to be customer-centric vs. product centric.• Implemented an integrated campaign planning process across the marketing organization. • Created positioning and launch plan for Equitable’s new M&A escrow product, Escrow Shield Plus.AmazonContracted by Graphiti Associates as client management lead.• Created messaging roadmap for Fulfillment by Amazon (FBA) to improve content engagement & conversion to FBA services.• Based on FBA results, we implemented new marketing programs and messaging roadmap for Amazon Global Selling (AGS)Black Diamond Capital ManagementContracted by BDCM to position two new portfolio companies.• Led the brand positioning, marketing & PR strategy, and website design & development for Bayou Steel & Valley Joist + DeckPromoboxxLed discovery and defined brand & business opportunities for this retail-centric media platform. Recommended differentiated brand positioning, new products and services, and advised on pricing structure.
