Transformed the agency to focus on brand strategy + storytelling. Implemented a client-focused business protocol that included strategy sprints to ensure tight campaign objectives and creative briefs and built bespoke experienced teams to meet each client's needs. Drove creative strategy + storytelling for dominant global brands including: Iron Mountain, Shark Ninja, Wrangler Jeans, and Zales.Developed insights + positioning for private-equity backed turnaround and growth consumer and B2B brands including: Bakelite Synthetics, Ember Technologies, Ideal Dental, Intrepid Global Solutions, PTC Steel, and Scripp Companies.

I help companies define their opportunity, differentiate their brands, and tell their story.Client list includes: Amazon, Equitable, Getty Images, L Catterton, Black Diamond Capital Management, Graphiti Associates, the Kepler Group, and Promoboxx. Significant projects below:BlissContracted by L Catterton as Interim CMO for a new portfolio company. • Developed brand strategy and defined new audiences, product architecture, distribution channels, and pricing structure. • Developed year 1 marketing plan, eCommerce roadmap, and helped relocate team from NYC to LA.Getty Images• Developed new brand strategy & brand identity and advised on pricing improvements for iStock by Getty Images.• Created the brand and marketing strategy for the global launch of Getty Images’ first direct-to-consumer brand, Photos.com.Equitable Contracted by Kepler Group as interim client management lead for Equitable. • Repositioned Equitable's consumer content strategy to be customer-centric vs. product centric.• Implemented an integrated campaign planning process across the marketing organization. • Created positioning and launch plan for Equitable’s new M&A escrow product, Escrow Shield Plus.AmazonContracted by Graphiti Associates as client management lead.• Created messaging roadmap for Fulfillment by Amazon (FBA) to improve content engagement & conversion to FBA services.• Based on FBA results, we implemented new marketing programs and messaging roadmap for Amazon Global Selling (AGS)Black Diamond Capital ManagementContracted by BDCM to position two new portfolio companies.• Led the brand positioning, marketing & PR strategy, and website design & development for Bayou Steel & Valley Joist + DeckPromoboxxLed discovery and defined brand & business opportunities for this retail-centric media platform. Recommended differentiated brand positioning, new products and services, and advised on pricing structure.

Recruited by L Catterton to help reposition the Bliss brand with a refreshed product architecture and new distribution channels, audiences, and pricing structure. Helped relocate the company from New York to Los Angeles.

Collaborated with store and online merchants to prioritize merchandising messages to create and implement innovative marketing programs that drove incremental sales opportunities for key events, categories, brands, and regions.

Collaborated with 7 operating divisions & macys.com to execute the newly centralized Macy's Home marketing strategy across all business channels/regions.

Created and implemented the retail marketing strategy for a catalog company that grew into a $450 million multi-channel retailer with 220 stores. Developed multi-channel marketing campaigns that drove brand awareness and improved the shopping experience through visual merchandising, product knowledge, customer service, event marketing, promotions, and corporate partnerships.